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Accelerate The Pace
Accelerate The Pace episodes
- Is Your Business Data Rich and Information Poor? w/ Dennis JacksonDennis has over 20 years of experience in the consumer products, customer service, and healthcare industries. As principal of WorX Solutions Management, LLC, Dennis is passionate about helping teams bridge that operational gap to achieve results. His career has repeatedly positioned him to conduct the efforts of multiple stakeholders in processes across organizations and far-flung geographic regions.He specializes in finding new, better ways to solve problems and his approach has repeatedly resulted in achieving results at scale. Dennis holds an MBA from Union University. He has served as the past PTO presented for Ravenwood High School and served as the Treasurer for the Tennessee Hemophilia Foundation. Dennis is serving as the Vice President of the Kiwanis Club of Historic Downtown Franklin. His passion is helping youth achieve so he supports many of the marching bands in the area.45 min
- Relationships Are The Foundation: How To Build And Maintain Trust w/ Danielle McConnellHow do financial advisors win the battle for trust?When clients trust you, they believe your promises, give you access to the most intimate financial details, take your advice, and provide you with referrals.It is impossible to exaggerate the role of trust in the financial sector.The financial services industry is at a crossroads today. Clients, conditioned by their experiences in other realms, expect financial experiences that address their wants, needs, and goals seamlessly.Delivering on client expectations has become increasingly difficult.Our latest episode features a powerhouse guest from the financial sector. Danielle McConnell, a prolific storyteller and Wealth Advisor with Wealth Strategies Partners, shares her views on the industry and how she ultimately builds and maintains trust with her clients.Her notable accomplishments include:• Recognized as a Power Leader in Finance by the NBJ• A Nashville Business Journal Top Forty Under 40 winner• American Bankers Association member of the Under 40 in Wealth Management• Graduate of Young Leaders Council and member of Collective 615• A bachelor’s degree in Management form Morehead State University and MBA from Xavier University46 min
- Build Your Community, Build Your Business w/ Kristen Davis and Melanie Scott, Nurture The NextWe live in the world of the consumer. Our potential customers have more choices and information than ever. Brands that align themselves with causes directly correlated to their core values reflect a greater connection to their customers and improve employee engagement.In our latest episode, we sat down with Kristen Davis and Melanie Scott from Nurture The Next, a nonprofit organization service the state of Tennessee.Nurture The Next believes that parenting matters. Nurtured children grow into resilient, capable adults, and nurturing homes are built by parents who have the knowledge and a positive support system to help them. That’s where Nurture The Next comes, reflected by their tagline, “Raising the next generation, together.”Kristen and Melanie detail how companies benefit specifically from their partnership and the great work they do across the state.To cap it off, we offer advice on how to get involved with nonprofits beyond monetary donations to boost your bottom line.37 min
- Cringeworthy and Hilarious! The Worst of LinkedIn and How To Be Better OnlineA good LinkedIn presence allows you to create an online professional brand that can help you open doors to new opportunities by connecting to targeted individuals and companies. We have a tremendous ability to showcase our expertise and knowledge but many still underestimate the importance of proper LinkedIn behavior.This episode highlights the worst of LinkedIn, what to avoid, how to engage better, and a special recognition to a tremendous LinkedIn influencer that you must follow.24 min
- Building Company Culture The Right Way w/ Lauren SikesThere’s a lot of buzz around company culture today. That’s because it’s a candidate’s market and employees place a higher value on work environment and employee experience.A strong company culture improves retention and engagement; therefore, it’s critical to build a company culture that will excite employees and prospective candidates.We are joined by Lauren Sikes, Founder & CEO of the Truth Collective. Lauren outlines what leaders should be doing to set a strong foundation of who you are and where you’re going.Her company is for people who want to do life, work, culture, and leadership differently. Those who desire authentic, honest, and transformative conversations.Lauren is a Nashville native. She earned a bachelor’s degree in Social Work from Miami University and a Master’s in Teaching from Pace University.Lauren Sikestruthcollectiveco.com47 min
- Dream Big! Women in Sales are Game-Changers w/ Cynthia BarnesCynthia is the founder and CEO of the National Association of Women Sales Professionals (nawsp.org), 2021 Salesforce influencer, 2020 LinkedIn Top Sales Influencer, a highly sought-after global keynote speaker, and an pioneering champion for Women in Sales.Cynthia is the podcast host of Unstoppable, with Cynthia Barnes, best-selling author of Reach the Top 1%: A Strategic Game Plan for Warrior Women in Sales and is known for motivating others to feel confident, empowered, and brave. Her insights and unique understanding of what it takes for women sales professionals to excel have made her a sought-after expert, having appeared in over 250 major media outlets around the nation – including appearances in Forbes and the Wall Street Journal.Cynthia lives by the motto “I’m in it to Win it!”Follow her on LinkedIn for though-provoking insights on what it takes for women sales professionals to reach the top 1%.42 min
- Part 2: Writing Original Content, The Potential of LinkedIn, & College Football w/ DJ WaldowOur guest hails from Sacramento, CA. He is a serial entrepreneur - co-founder of Simple Summers and owner/writer of 3LTRZ, LLC - a former teacher, holds two master's degrees (business and education), podcaster, co-author of "The Rebel's Guide To Email Marketing", and a huge Michigan Wolverines fan.In part 2, we discuss the power of LinkedIn, why this tool is severely underutilized, and how to personalize your content for maximum engagement.23 min
- Part 1: Writing Original Content, The Potential of LinkedIn, & College Football w/ DJ WaldowOur guest hails from Sacramento, CA. He is a serial entrepreneur - co-founder of Simple Summers and owner/writer of 3LTRZ, LLC - a former teacher, holds two master's degrees (business and education), podcaster, co-author of "The Rebel's Guide To Email Marketing", and a huge Michigan Wolverines fan.In part 1, DJ offers marketers advice on writing great content, how he found his passion, and the components of a great blog article.34 min
- Video Marketing Is Not The Future, It's The Now! w/ Noah Cordell and Patrick BrunnerCo-owners, Noah Cordell and Patrick Brunner, of Corner Media join the Accelerate The Pace podcast to discuss the power of video marketing.Talented, experienced, and friends since college, they saw the need for quality marketing videos which led to the creation of their company. In this episode, we break down how video engages audiences as part of marketing campaigns, the missteps companies take, and the types of video content marketing that are most effective.24 min
- Aligning Sales and Marketing with Baxter Webb, VP Marketing & EducationHAPPY HOUR EDITION!The problem with misaligned sales and marketing teams is the inefficient processes that arise, ultimately wasting time creating content without a clear objective. When sales and marketing align, revenue increases, the sales cycle shortens, and conversion rates improve.Baxter Webb, VP of Marketing and Education for Heraeus Medical, joins Joe Saig to discuss best practices for aligning the two departments. He provides real world examples of what works and what doesn't all while enjoying our favorite adult beverages.38 min
About Accelerate The Pace
From the publisher's feed
Marketing and Selling for Ambitious Brands.
Buyers have become numb to traditional marketing and sales tactics. I founded ATP Strategies, a marketing and sales firm, to help small to mid-size businesses to level the playing field against the industry giants.
Over a decade ago, I was working full-time at a large bank while attending business school at night to earn my MBA. My loving wife, an OB/GYN physician, decided to run her first (and only) marathon. Since I my time was fully committed to work and school, I was only able to cheer her on from the stands. Like many married couples, we know exactly how to get under each other's skin. After her race, she would respond to any question I had with the following, "Only a marathoner would understand." That's all it took to get my blood boiling.
After graduation, I ran my own marathon and I immediately told her, "You can't say 'only a marathoner would understand' to me anymore." Without hesitation, she replied, "yeah, but you didn't beat my time!"
I spent the next 7 years, running 8 marathons to beat her time. Some races I was just one minute shy of beating her. That's less than 3 seconds per mile! I finally surpassed her by getting strategic about my approach, through training, nutrition, and running an intentional race. I essentially was able to Accelerate The Pace in key areas throughout the grueling 26.2 mile race.
I took these valuable lessons learned and applied it to ATP Strategies. If you are able to Accelerate The Pace in strategic planning, marketing, and sales strategies, you will see substantial growth.
My podcast focuses on all things marketing and selling. No topic is off limits and I give a brutal assessment of what I see in the market, what to do, and what to avoid.
If you want to learn more, visit us and subscribe to our newsletter at atpstrategies.com.