Paula Abreu, owner, promotional speaker, writer and high performance coach at Escolha Sua Vida, practiced law in the petroleum industry for fifteen years—until a downsizing event changed everything—for the better.

Today’s interview features her rising star as she turns losing her high profile legal position into an opportunity that didn’t require she sacrifice personal happiness and well-being for success. She followed her passion and transformed her life.

Join us for the remarkable story of a new kind of entrepreneur, a woman who executes innovative strategies expertly to achieve almost overnight success, accomplishing one of the most successful launches ever: in 7 days 7 figures.

App of the Day

Headspace - Treat your head right

Kill News feed - Saves you time by getting rid of Facebook news feed

Video Speed Controller - Speed up, slow down, and rewind any HTML5 video with quick shortcuts

Book of the Day

The Four Agreements: A Practical Guide to Personal Freedom (A Toltec Wisdom Book) by Don Miguel Ruiz

Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder by Arianna Huffington

Resources

Paula Abreu - Proving high performance training and education in personal development

Special offer for AESNation.com - High performance meditation guide

Paul Abreu - YouTube channel

Mentions

Joe Polish - also at AES Nation

Dean Graziosi - also at AES Nation

Brendon Burchard

John’s 3 Key Take-aways

Critical to your success whatever your business is the quiet confidence you need in your own abilities, in your products and services, in your vision, and that you’re able to inspire action for your clients. Maintain that mindset in all that you do.

Be conscious each day of the abundance that surrounds you and be grateful. Avoid the “scarcity” rhetoric and cynicism that drains us of energy, ambition and resolve. Take the time each day to reflect on those things, even and especially the small things, for which you are grateful. Learn to forgive the past. Don’t allow past experiences/injustices to linger unnecessarily.

Maintain confidence in your message and consistency in its application. Resist the temptation to change direction when business slows.

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Discover insights and tactics you can execute today to move your company to the next level, from one of the most respected and influential figures in American business.

Richard Viguerie, leading entrepreneur, author, speaker, power broker and highly successful guru of political direct mail, shares the formula and strategies that have enabled him to take his businesses to the top, and keep them there—for over fifty years.

Book of the Day

Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel

Resources

American Target Advertising, Inc. - Pioneers in direct response marketing since 1965

Richard Viguerie - Twitter Page

Direct email Richard Viguerie

Mentions

William F. Buckley, Jr.

Ries & Reis - Focusing Consultants

Ed Mayer

Jack Trout

John’s 3 Key Take-aways

Appreciate the lifetime value of a client relationship, and make acquiring and keeping those relationships your first priority. The return on your marketing investment in each client has to be measured over the lifetime of that relationship.

Surround yourself with mentors, coaches and key professionals to inspire, educate and encourage you along the way. Depend on the wisdom of experts to become an expert yourself. Moving your business upscale depends on your willingness to engage the vision and support of those who have done it before you.

Create a means to hold yourself accountable for your business decisions, goals and vision. Execute your business plans by using Richard’s four horsemen strategy to achieve the success you want.

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Join today’s podcast as Isabel De Los Rios discusses the powerful transformation that occurs when you implement the proper strategies—both for your personal health and for your business.

Isabel De Los Rios is a leading health expert, certified nutritionist, best-selling author and highly successful co-founder of Beyond Diet, a diverse and healthy eating program that serves over 600,000 members around the world. She is also a skilled entrepreneur who understands the role of optimal health as it relates to productivity and job performance.

App of the Day

Fitbit - Live a healthier, more active life with Fitbit, the top app for tracking all-day activity, workouts and health.

Book of the Day

The Science of Getting Rich (A Thrifty Book) by Wallace D. Wattles

Resources

Beyond Diet - Peace and Happiness through Clean Eating

Isabel - Info about Isabel

Mentions

Dan Sullivan - also at AES Nation

Joe Polish - also at AES Nation

Drew Canole

John’s 3 Key Take-aways

Critical to your success as an entrepreneur is energy management. When you think you need more time—and there isn’t any more—what you really need is more energy. Diet, sleep and exercise may be the keys to increased productivity for you and your team.

To grow your business upscale, you need to avoid the shiny toys out there and focus on a single marketing strategy. And master it. It’s more important to stay the course with what you know well than to continually adjust and adapt to what’s trending now.

To improve your own health habits, a first step may be to find a colleague or associate who represents the person you’d like to be. Then simply model the health behaviors that they have adopted in their lives to get the results you want.

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Ethan Willis, highly successful entrepreneur, innovator, best-selling author, co-founder and CEO of Prosper, Inc. and his newest venture, Growth.com, shares the challenges of selling a highly successful enterprise, and restarting.

Discover strategies that helped launch astronomical growth in his own company, the genius behind two best-selling books, and the secret to moving upscale by leveraging the right mix of technology and client savvy.

Join us today and listen to a CEO who has already served business owners and entrepreneurs all over the world in shaping their vision to find success—over 80 thousand of them.

Quote

“I’m proud about what I’ve done, but I’m more proud about what I haven’t done.” - Steve Jobs

“Whenever you find yourself on the side of the majority, it’s time to pause and reflect.” - Mark Twain

App of the Day

Rev.Com - A Revolution in Services

Book of the Day

Essentialism: The Disciplined Pursuit of Less by Gregory McKeown

Prosper: Create the Life You Really Want by Ethan Willis and Randy Garn

The One Minute Entrepreneur: The Secret to Creating and Sustaining a Successful Business by Ethan Willis and Kenneth Blanchard

Resources

Growth - Proving high performance training and education in personal development

Mentions

Dean Graziosi - also at AES Nation

Steve Jobs

Brian Tracy

Jim Collins

Ken Blanchard

Donald Trump

Brendon Burchard

John’s 3 Key Take-aways

Own your own vision. If you’re going to inspire those around you to achieve what is important to you, you have to have the discipline to stay the course. Avoid the shiny new things that can weaken and distract your focus or get you off track.

Leverage the power of working together to achieve the best outcomes available. Attract great teams, believe in their ability to carry your vision, create tremendous value and scale up.

Spend the money up front to acquire clients that will spend much more money to buy your products and services. Be willing to make the investment to ensure your business provides a world-class client experience—for clients that will stay with you for a lifetime.

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Creating the first platform focused on 'The Family Office' industry, Richard Wilson is managing solutions and providing leadership in this niche market.

As CEO of The Family Office Club and best-selling author, Richard Wilson takes a holistic approach in influencing and controlling his industry. Specializing in family office wealth management, he has been able to provide unique expertise, best practice solutions and market leadership—earning over $10M a year in revenue and offering fellow entrepreneurs a model of successful niche market execution.

Utilize Richard's insights and business model to take command of your niche by identifying and attracting the centers of influence in your market.

Book of the Day

The Single Family Office: Creating, Operating ∓ Managing Investments of a Single Family Office by Richard C. Wilson

Resources

Family Office Club - #1 Family Office Association Providing Conferences, Training & a Family Office Database

Mentions

Dan Sullivan - also at AES Nation

Joe Polish - also at AES Nation

Dean Jackson - also at AES Nation

Jay Abraham

Brian Tracy

John Carlton

John’s 3 Key Take-aways

Attract the top clients and work with the top people in your industry so many magical things will happen.

 Develop the business model and value proposition that will ensure success in your niche market—360 degrees. You don't have to command the world, but it's critical to stand out as a top competitor in your niche.

Don't take capital unless you need it, and don't take it early. Make sure you have advisors who are invested in creating capital. Build capital for your quality of life and maintain.

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Join today’s interview as David Engel reveals his secrets to staying on top of an industry as it evolved around him, and how to prepare for and overcome the inevitable exponential changes that will confront your business.

When his own company lost its competitive edge he asked himself, "How can I be different and add value in a way that others cannot?" He found an answer. Today, as the owner and chief innovation officer at Innovative Graphics, David Engel markets the creative genius and industry savvy he acquired over thirty years in the print business. His remarkable story gives pause to entrepreneurs who may have thought the business they are in today is the one from which they will retire.

App of the Day

Asana - A web and mobile application designed to help teams track their work

Resources

Innovative Graphics

Innovative – High Response Technology®

Call David Engel Now With Questions About His Services: (416) 410-0576

Mentions

Dan Sullivan also at AES Nation

Jim Collins

John’s 3 Key Take-aways

As entrepreneurs you have to differentiate and make yourself a leader in your market. Embrace change. Continue to reinvent yourself to stay ahead of the curve.

The ability to adapt and change in today’s business climate is increasingly dependent on relationship marketing. Take advantage of trade shows and other industry conventions to build networks, stay abreast of innovation and refocus market awareness. Maintain close ties with those you serve and build connections in your marketplace.

Set goals that will provide direction, motivation, fiscal discipline and confidence in the face of change. Take advantage of the expertise, know-how and industry savvy that experience has provided. Market your intellectual property.

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Kevin Rogers, direct marketing copywriting guru, entrepreneur, online business and sales consultant, and one-time stand-up comedian, at one point made a career change. The rest is history.

It happened when he discovered how a simple joke formula could be used as a powerful marketing hook. And he began teaching it to marketers.

In today’s interview Kevin shares the techniques that entrepreneurs all over the world have used to skyrocket their profits and grow their businesses at record pace. Also discover keys to what may be an entrepreneur’s greatest strength: Using the power of your own story to connect better with customers and compel them to take action.

App of the Day

Voxer - When You Can't Text

Book of the Day

The 60-Second Sales Hook: How To Stand Out And Sell More Using the Power Of Your Story by Kevin Rogers

Resources

Copy Chief - "It’s like having all the best copywriters living right next door..."

Mentions

Sally Hogshead - also at AES Nation

Joe Polish - also at AES Nation

John’s 3 Key Take-aways

Learn the connections between direct marketing and stand-up comedy. The best story, like the best joke, always wins.

Recognize that your job is to inspire your stakeholders to action. It’s critical that you have a story that connects you emotionally to your teams, and to your customers.

As an entrepreneur you have to write effective copy to connect meaningfully with your message. Use Kevin’s 60-second sales formula to achieve powerful, professional results that audiences will want to share.

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As a top attorney of intellectual property and internet law, Denise Gosnell is safeguarding some of the most prosperous entrepreneurs and their businesses.

Denise Gosnell is an attorney, real estate investor and entrepreneur. Her highly sought after and unique skill sets have enabled her to serve entrepreneurs in protecting their assets successfully for years.

As the technical landscape of the internet evolves in scope and complexity, Denise provides the right solutions to insure  and protect her clients through the power of intellectual property and internet law.

Life Intrudes

Two years after Denise had rebuilt her practice, on June 20th 2011 at 8 o'clock in the morning, her house was struck by lightening resulting in a huge house fire. She had to prove to the insurance company the worth of items ruined in the fire.

Key lessons learned:

1. What is most important to you?  If disaster strikes, what will you grab in five desperate minutes?

2. Live your life with purpose and build the businesses that support the quality of life you want.

App of the Day

Smartsheet - An Online Project Management Software

Book of the Day

Double Double: How to Double Your Revenue and Profit in 3 Years or Less by Cameron Herold

Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials) by Jim Collins

Good to Great: Why Some Companies Make the Leap...And Others Don't by Jim Collins

Resources

Denise Gosnell & Associates - Trusted Legal Advisors

Mentions

Cameron Herold - also at AES Nation

Dan Sullivan - also at AES Nation

Joe Polish - also at AES Nation

John’s 3 Key Take-aways

Work with the right clients who share your vision. Be clear on what success means to you. Then design a business to support your quality of life.

Protect your assets and seek good legal council. You cannot protect yourself from all risks, and it is sometimes difficult after the fact.

Protect your intellectual property. Work with someone who really understand internet law.

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As a coach for ambitious entrepreneurs, Cameron Herold is focusing on core principles, value and converting dreams into reality.

Cameron Herold is an Entrepreneur, CEO Coach, Mentor, Speaker & Author. Best known for his remarkable growth and number one driving force behind 1-800-GOT-JUNK? This is where Cameron, in just six year, grew from $2 million to $106 Million in revenue!

His unique abilities range from executive roles to strategic planning for both businesses and individual entrepreneurs alike. His mission, within companies, is to align a vivid vision and employ pivoting strategies when necessary.

Passions

Cameron truly loves helping entrepreneurs make their dreams come true.

App of the Day

Pomodoro Timer - Focus on your productivity and beat procrastination using the Pomodoro Technique

Book of the Day

Double Double: How to Double Your Revenue and Profit in 3 Years or Less by Cameron Herold

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael Gerber

Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0) by Verne Harnish

Good to Great: Why Some Companies Make the Leap...And Others Don't by Jim Collins

Resources

Cameron Herold - Website

Text the word 'Double' to #38470 - this will prompt you for your email and you can receive information directly from Cameron himself.

Mentions

Elon Musk

Simon Sinek

Jim Collins

John’s 3 Key Take-aways

Starting with the corner puzzle pieces; core value, purpose, the 'why' versus the 'what', the B.H.A.G. (big hairy audacious goal), and vivid vision. If you have all four of those corners covered than you will be inspirational and ahead of the curve.

Ask yourself; How are you going to have those 'A' players working with you? They have got to be inspired. Be sure to use the tools you put into place.

The ability to work collaboratively together and have organized meetings is critical. Its so important to be organized. Sustainability will accelerate the growth and make all the difference.

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Alex Potts’ unique role has allowed him to watch hundreds of financial advisors build their own firms. Alex knows the ones who will flourish and what they have in common: A very clear purpose in what they’re doing, and they stay out of their own way.

Alex Potts, president and CEO of Loring Ward Group Inc., an investment and wealth management firm managing over $13 billion in assets, has been hugely successful in his business by applying simple and practical solutions that will work for you as well. He stresses that you needn’t spend too much time counting the money; rather it’s about figuring out how to do the right thing for your clients.

Today he shares fundamental principles of successful investment including the proper role of diversification and risk. He also challenges you as an entrepreneur looking to grow your business that in order to scale up successfully, you have to find people who can carry out the core purposes of your business better than you can yourself.

App of the Day

This American Life - Podcasts

National Public Radio - Ted Radio Hour

Radio Lab - Podcasts

Book of the Day

Man's Search for Meaning by Viktor E. Frankl

The Fifth Discipline: The Art & Practice of The Learning Organization by Peter M. Senge

The Score Takes Care of Itself: My Philosophy of Leadership by Bill Walsh

Resources

Loring Ward - A Better Wealth Experience

Mentions

Harry Markowitz

Hersh Shefrin

Joe Polish - also at AES Nation

Dan Sullivan - also at AES Nation

John’s 3 Key Take-aways

Make smart decisions about your money. Draw on research from academic institutions rather than private industry to provide more objective, more numerous opportunities for finding investment solutions. Then, apply principles of adaptive learning.

In scaling up, it’s not only about making more money. It’s about doing a great job and providing value for your customers/clients. The money will follow if you do a great job and provide value.

Focus on the core purposes of your business. Then find the right people who can execute those purposes better than you.

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