In this episode of Access Genie, we break down one of the most powerful tools in your business toolkit: the Go-To-Market (GTM) strategy. Whether you're launching a new product, pivoting, or scaling up—your GTM plan can determine if you thrive or flop.

We cover:

Intro 00:00

Go-to-Market Strategy 01:50

Understanding Your Assignment 03:48

Product Market Channel Fit 05:33

Market Readiness 06:58

Tech & Infrastructure 08:59

Positioning Message 11:13

Segmentation 13:46

Market Planning 15:32

Launch Sequence 16:07

Post Launch 17:11

Resource Check 17:44

Distribution and Launch 18:40

Measure Your Success 20:22

Real Life Example (Canva) 23:54

Don’t forget to like, comment, and subscribe if you’re serious about building a business people LOVE.

FREE RESOURCE:

Grab your free pricing guide + costing spreadsheet to help you start pricing strategically!

Sign up for the complete FREE 8-Week Business Growth Course here: https://ancillar.systeme.io/db05ee20

🔗 Click on this OSUM link to fast-track your market research and competitor analysis!

https://osum.com?fp_ref=5xzat

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#marketing #CX #businesstips #entrepreneurship #marketingstrategy ##businessgrowth #accessgenie

Today, we’re diving into one of the most vital elements in any business: Customer Experience

Great Customer Experience the difference between a thriving business and a closed-down shop. In this episode, I’m sharing personal stories—from the magic of Chris Brown’s concert at FNB Stadium to a nightmare moment with FastJet and a now-closed restaurant—that prove just how powerful (or damaging) customer experience can be.

You'll learn:

Intro: 00:00

What customer experience really means 01:01:00

Customer vision 09:36

Understand your customer 10:41

How to design a customer journey 11:37

Interactive exercises 25:01

📣 Don’t forget to like, comment, and subscribe if you’re serious about building a business people LOVE.

FREE RESOURCE:

Grab your free pricing guide + costing spreadsheet to help you start pricing strategically!

Sign up for the complete FREE 8-Week Business Growth Course here: https://ancillar.systeme.io/db05ee20

🔗 Click on this OSUM link to fast-track your market research and competitor analysis!

https://osum.com?fp_ref=5xzat

Join the Access Genie community: Subscribe to our channel so you never miss an episode.

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Ancillar Instagram: https://www.instagram.com/ancillarnombewu/

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#CustomerExperience #CX #BusinessTips #Entrepreneurship #BrandLoyalty #ChrisBrownConcert #BusinessGrowth #AccessGenie

We're now in Week 5 of our 8-week course, and this episode is all about one of the most make-or-break decisions entrepreneurs face: PRICING.

We’ve covered:

✔ Finding a business you’re passionate about

✔ Competitor analysis

✔ Market research

✔ Choosing the right business model

In this episode, we’re diving deep into:

Intro 00:00

Why pricing matters more than you think 01:49

Cost-Plus Pricing 03:33

Value-Based Pricing 04:29

Competitive Pricing 05:53

Penetration Pricing 07:25

Premium Pricing 08:49

Dynamic Pricing 10:10

Freemium Pricing 11:31

Subscription Pricing 12:55

Psychological Pricing 14:05

Steps to start with 15:51

Real-life example 20:12

Sign up for the complete FREE 8-Week Business Growth Course here: https://ancillar.systeme.io/db05ee20

🔗 Click on this OSUM link to fast-track your market research and competitor analysis! https://osum.com?fp_ref=5xzat

Join the Access Genie community: Subscribe to our channel so you never miss an episode.

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#entrepreneurship2025 #businessgrowth #accessgenie #startupsuccess #businessmodel #startupsuccess #smallbusiness #makemoney #ecommercebusiness #sidehustle #businessgrowth

Choosing the right business model is CRUCIAL for success! Your business model determines how you make money, serve customers, and scale effectively. Get it wrong, and even a great product can fail. But the right model can set you up for long-term growth! In this episode of Access Genie, we’ll break down:

✅ What a business model is & why it matters

✅ 9 proven business models used by top startups

✅ Real examples: Netflix vs. Blockbuster, WeWork’s downfall, and more!

✅ How to choose the best model for YOUR business

Intro 00:00

What is a business model 01:40

Business-to-Business (B2B) 04:35

Subscription (SaaS) 05:54

Transaction-Based 07:35

Marketplace 08:28

E-Commerce 09:39

Advertising 10:27

Usage-Based 11:30

Hard Tech 12:27

Biotech 13:08

Real Example: A Pet Dental Care Business

14:20 Best choice 15:25

Sign up for the complete FREE 8-Week Business Growth Course here: https://ancillar.systeme.io/db05ee20

🔗 Click on this OSUM link to fast-track your market research and competitor analysis! https://osum.com?fp_ref=5xzat

Join the Access Genie community: Subscribe to our channel so you never miss an episode.

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#entrepreneurship2025 #competitoranalysis #businessgrowth #accessgenie #startupsuccess #businessmodel #startupsuccess #smallbusiness #makemoney #ecommercebusiness #sidehustle #businessgrowth

Want to start or grow a successful business? Market research is the key! In this episode, I’ll show you how to research your market the right way to avoid failure and maximize success. Studies show 35% of businesses fail because there’s no market research is done. Don’t let that be you!

In this episode you will learn how to:

✅ Identify your ideal customer (age, interests, buying habits)

✅ Find trending keywords with Google Autocomplete & People Also Ask

✅ Analyze competitors on Amazon, Takealot, and social media

✅ Use Google Ads Keyword Planner for top-ranking search terms

✅ Check competitor ads using Facebook Ad Library

✅ Track industry trends through events, webinars, and financial reports Whether you’re launching a new business, product, or marketing campaign, these strategies will help you make data-driven decisions and stay ahead of the competition.

🔗 Get deeper insights with Osum link below – https://osum.com/

Join the Access Genie community: Subscribe to our channel so you never miss an episode.

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#entrepreneurship2025 #competitoranalysis #businessgrowth #accessgenie #startupsuccess

Welcome to Access Genie, the podcast that unlocks the door to entrepreneurial success! 🚀 In this episode, we continue our journey on Building a Successful Business Around Your Passion by diving into competitor analysis—a crucial step in setting your brand apart. Learn how to research competitors, identify market gaps, and gain an edge in your industry. 🔍 What You'll Learn: ✔️ The importance of competitor analysis in business growth ✔️ Tools & techniques to analyze your competitors effectively ✔️ How to leverage competitor insights to refine your strategy If you’re serious about turning your passion into a thriving business, this episode is a must-watch!

Osum.com: https://osum.com/

Semrush: https://www.semrush.com/?irclickid=3HLwwM0QexycWlX3oQViwW06Uks18PwK11MrSs0&utm_source=affiliate&utm_Medium=impact&utm_campaign=56411&utm_terms=&utm_content=&irgwc=1&utm_medium=impact&utm_term=&ir_partnerid=56411&ir_adid=1015267&ir_campaignid=13053

This video is packed with insights that can help you navigate your own journey. Don't forget to like, share, and subscribe for more empowering stories! Join the Access Genie community: Subscribe to our channel so you never miss an episode.

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#Entrepreneurship #CompetitorAnalysis #BusinessGrowth #AccessGenie #StartupSuccess

Unlock the secret to success! In this episode, we explore the importance of building a business around your passion. Learn how to identify your strengths, turn your hobby into a career, and create a successful business that brings you joy and fulfillment.

Discover: - How to find what you love and make a living from it

- The difference between passion and addiction

- How to monetize your passion and create a sustainable business model

- The importance of self-discovery and understanding your strengths

Take the first step towards building a business that aligns with your values and passions. Watch now and start your journey to success!

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In this inspiring episode, we dive deep into the personal journeys of entrepreneurs who have faced their darkest moments and emerged stronger. Discover the valuable lessons they learned while overcoming adversity and how these experiences shaped their paths to success. From resilience to determination, these stories will motivate you to face your own challenges head-on.

Chapters Intro 00:00

It happened for my good 01:15

Confidence in your idea 04:30

Staying afloat within the storm 09:10

You're the brand 17:30

Consequences of your actions 23:15

Maintaining the vision 25:55

Strategies for overcoming obstacles 31:30

Inspirational takeaways 35:18

This video is packed with insights that can help you navigate your own journey. Don't forget to like, share, and subscribe for more empowering stories! Join the Access Genie community: Subscribe to our channel so you never miss an episode. Listen: Spotify Podcasts: Apple Podcasts:

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As we start the year off, it's clear that 2025 is here to stay, and we need to level up as entrepreneurs in the business space. In this special recap episode, we’re bringing you ten key lessons, from ten incredible entrepreneurs who have shared their unique journeys and invaluable advice over the past episodes. Today’s episode is a moment to reflect on those previous discussions and take advice from seasoned entrepreneurs on how we can pivot and adapt in our ever-changing landscape. The goal is not only reinforce the valuable insights shared but also help you synthesize these lessons into actionable strategies for your own business and entrepreneurship journey.

Tune in as we distill the wisdom of our guests into practical takeaways that you can implement right away!

Intro 00:00

The four pillars of retail 00:48

Leverage social media 03:24

Love and Entrepreneurship 10:58

Data is the new gold 14:55

Limiting thoughts 18:24

Explore tech and AI 23:38

How to pitch 26:12

Ubuntu in business 27:46

Finding the right team 31:21

Working 'on' your business 36:25

Join the Access Genie community: Subscribe to our channel so you never miss an episode

In this episode of Access Genie, we’re joined by the inspirational Rebecca Kano—entrepreneur, author, and visionary strategist. Rebecca is the author of She Keeps Rising, a powerful guide to breaking through obstacles and stepping into your true potential. Rebecca shares her journey of resilience, the pivotal moments that shaped her, and her insights on what success truly means. But that’s not all—she also delivers a business vision board masterclass to help entrepreneurs like you crush your 2025 goals.

Learn how to create a vision board that drives financial success, keeps you aligned with your purpose, and pushes your business forward—even when challenges arise. This is your blueprint for turning dreams into reality. Whether you're starting out or scaling up, this episode will inspire and equip you with actionable tools for success.

🌐 Learn more about Rebecca Kano Instagram: https://www.instagram.com/visionleadershipcoach?igsh=MWVlb2hwMWo0Mm14Nw==

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