Access to Anyone

There’s no way you can attain massive success without attracting lots of attention. To do that, you’ll need the one thing everyone from the Rolling Stones to Gary Vaynerchuk have in common…an enemy. Or if you’re lucky, lots of them. Establishing ideas in opposition of some kind of antagonist is one of the best ways to get people to rally around you, but making it work isn’t easy. Today our co-hosts explore this concept further, and show you the right and wrong ways to get known by making people hate you.

Topics include…

How to create opposition without being malicious

Why enemy doesn't mean what you think

Finding a strong point of view (and sticking to it)

What you should borrow from pro wrestling

How to uncover your personal (and professional) identity

Learn more about Michael Schein:

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Susan RoAne is the bestselling author of How To Work A Room and one of the most in-demand keynote speakers on the business circuit. According to Susan, most networking advice is counterproductive and downright disingenuous. Today she sets the record straight and shows us the real – and honest – ways to make connections and build mutually-rewarding relationships.

Topics include:

The difference between networking and working a room

Why off the cuff conversations can lead to big opportunities

Networking for shy people

Why you should stop asking so many questions

Susan RoAne, The Mingling Maven®, provides the tools and techniques that create the connections and collaboration that build business relationships. She is the leading international authority and original expert on How to Work a Room®. Her bestselling books, popular interactive presentations and media interviews help people, companies and organizations successfully develop, build and manage client relationships that increase business growth.

Learn more about Susan RoAne:

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Snapchat is one of the coolest social apps out there, but it’s far more than just the latest craze for Millennials…it’s also one of the world’s best branding tools. Today experts Maxwell Zorick, Isaac Versaw and Luke Versaw tell us why Snapchat is changing the way the world communicates, and explain how brands can use it to build deeper relationships with their audiences. They also discuss the power of persona, how to take a more creative approach to content, and explore whether or not social media has replaced traditional offline interactions.

Topics include:

Why Snapchat creates stronger connections than any other platform

Developing the right social strategies

What Snapchat can teach you about marketing and commerce

Lessons on mastering new tech from DJ Khaled

As Manager of Partnerships at Purpose, Maxwell Zorick works on the frontlines developing the collaborations that both grow Purpose’s impact and empower their partners to create real change in the world. He has a background in philanthropy, politics and policy. Isaac Versaw is a writer, designer and artist. He is currently a Social Copywriter for the award-winning digital advertising agency, Deutsch. Luke Versaw is Sittings Assistant at GQ, who previously worked as a stylist assistant and closet assistant for top fashion magazines including Lucky and Condé Nast.

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As a former Food Editor for O Magazine and Reader’s Digest, Rachel Hofstetter found herself spending most of her time connecting with culinary entrepreneurs. She soon started falling in love more with their stories than their recipes, a transition that inspired her hit book Cooking Up A Business…followed by a whole new career as an successful entrepreneur in her own right.

Topics include:

How to make yourself an expert by association

Traditional publishing vs. self-publishing

The give, give, get method of networking

What works today in PR (and what doesn't)

Getting your book sold

Rachel Hofstetter is a driven connector and storyteller, with a special love for matching creative people and ideas. She is the Co-Founder and CEO of guesterly, a customized “Who's Who Guide” that creates an easy reference for seamless networking. Rachel is also the CMO and VP of Marketing of Chatbooks. She also runs an online education experience, PR School, where she teach entrepreneurs how to effectively connect with editors and press in meaningful ways.

Learn more about Rachel Hofstetter:

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Caroline Ceniza-Levine is a celebrated coach and recruiter, classically trained pianist, public speaker, stand up comedian…and that’s just the short list. No matter what industry she’s in, Caroline leverages her artistic background to build relationships and continually reinvent herself. In this episode, Caroline will teach you everything you need to know about transitioning careers. She also discusses the link between networking and role-playing, and explains why asking for what you want is the only way to gain access to powerful people.

Topics include:

Social networking vs. professional networking

How to get yourself hired (from the employer’s perspective)

Transforming old skills into new careers

Why your network is time sensitive (and how to manage it)

Caroline Ceniza-Levine is a career and business expert, writer, speaker and co-founder of SixFigureStart®. Caroline has coached executives from Amazon, American Express, Condé Nast, eBay, Goldman Sachs, Google, McKinsey, Tesla and other leading firms. Prior to launching SixFigureStart® in 2008, Caroline spent 15 years in strategy consulting, executive search and HR. Caroline has been a repeat guest on CBS, CNN, CNBC and Fox Business, and has been quoted in BusinessWeek, Entrepreneur, Fast Company, Fortune, Inc, MORE, Newsweek, NPR, Real Simple, and Success Magazine.

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Neil Mody is fostering connections by reimagining the phone call. His app, SpareMin, uses both a social and systematic approach to calling to make phone conversations relevant again. Today he shares how his mission to connect with people on a global scale (as well as his background in math and philosophy) inspired him to build his platform. He also reveals why voice communication, in particular, leads to meaningful relationships and big opportunities.

Topics include:

Using social media to launch a successful pitch

Why long introductions are a waste of time

The power of outbound networking

Neil Mody is a serial entrepreneur, angel investor, and Co-Founder and CEO of SpareMin. He was also Co-Founder and CEO of nRelate, which at its peak, became one of the top content recommendation companies on the internet, with over 5 billion impressions a month and over 500 million unique visitors a month.

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Gina Trimarco built Myrtle Beach’s entire improv scene from the ground up…and that was only the beginning. Today she works with executives at some of the biggest companies in the world, and she made it all happen by making connections and cultivating her own cultural playground. On this episode, the Second City alum shares how she turned her love of comedy into a roaring (and scalable) business, and reveals how improvisational techniques can teach us a lot about the art of networking.

Topics include:

The "yes, and..." philosophy (and why it works)

Why most artists fail to break into the corporate scene

How to make big things happen in smaller markets

Speaking vs. workshops

Gina Trimarco is the CEO of Pivot10 Results, a consulting firm that trains businesses to shift from people problems to performance results through an integrated focus on leadership development, customer service and sales. She is also is the Founder and owner of Carolina Improv Company, overseeing all aspects of the company, including teaching adult classes, facilitating corporate training programs and directing/producing improv shows. In addition to training and consulting, Gina is a sought-after international speaker and has been engaging audiences on the topics of culture, leadership, marketing, sales and customer service.

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With the Republican National Convention recently ended, we decided to try something a little bit different. Today we examine how certain aspects of interpersonal and group psychology relate to the emergence of a certain yellow-haired Presidential candidate. Does the improbable political rise of Donald Trump prove, or disprove, everything we thought we knew about relationship dynamics?

We discuss…

How reducing someone’s credibility can increase their power

The two most important factors for controlling others

Harnessing the “is” vs. the “ought”

Celebrity obsession as a powerful social force

Learn more about Michael Schein:

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No one in business can get away without selling. Yet, according to author and entrepreneur Dan Englander, most people fall far short of their potential in this area by constantly fixating on their next big win. Instead, Dan teaches us how to draw the bulk of our sales energy from our existing and long-term relationships and have a lot more fun in the process.

Topics include:

How to break down psychological barriers

The importance of practice

Why most sales stereotypes couldn’t be more wrong.

Dan Englander is a New York-based entrepreneur and consultant. He’s the Founder of Sales Schema where he helps salespeople, business owners, and account managers improve their results. He’s also the author of Mastering Account Management and The B2B Sales Blueprint.

As the first employee and Senior Account Manager of IdeaRocket, Dan helped launch the premier studio for high-quality animated explainer videos. He brought in business and managed productions for dozens of Fortune 500s and startups like Venmo. He’s a decent living room guitarist and he makes a mean paella.

To get a free copy of Dan’s book Mastering Account Management, Go to salesschema.com/accesstoanyone

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Mike Del Ponte went from nonprofit newcomer to one of the world’s top social innovators by building relationships with billionaires, celebrities, and other powerful people of various stripes. In other words, he has mastered the ability to make the kinds of connections most of us can only dream about. Today he reveals exactly how he does it.

During the course of our conversation, Mike covers everything from mastering the cold-call (it can be done) to hobnobbing over cheap Indian dinners. As you’ll learn, truly effective networking comes down to living in the moment, creating positive energy, and embracing the things that make us who we are.

Listen closely to this episode and take notes. It’s jam-packed with valuable information.

Topics include:

The three phases of successful networking (and how to master them)

How to make and maintain long-term relationships.

How to break into public speaking and transform your career

Mike Del Ponte's varied experience has resulted in creative ventures, unprecedented concepts, and a rich network of personal and professional relationships. He has won numerous awards (including the Financial Time Social Innovation Award) and has been recognized in the New York Times, Wall Street Journal, Fast Company, CNN, the Boston Globe, and other prominent media sources. Mike is also a keynote speaker who has told his story to audiences at Harvard Business School, Stanford University, the Social Capital Markets conference, and many others.

Learn more about Mike Del Ponte:

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