Access to Anyone

If you’re in business for yourself, or work in sales and marketing in any capacity, you’ve probably been told that if you don’t get more active on the Internet, you’ll soon become obsolete. Start a blog, tweet in every spare moment, build a massive online following, and forget about sleep.

Right?

Truth is, this approach simply isn't feasible for the business people that are already working around the clock. And frankly, it isn’t even really all that effective.

In this episode, Michael Roderick will interview co-host Michael Schein about how to use social media platforms, blogs, and podcasts to get huge results without adding an extra twenty hours to your workweek. Naturally, it all comes down to how to use these tools to meet the right people.

 

Topics:

What does “content marketing” really mean?

The two types of networking

The myth of “making the time”

The Henry Ford approach to digital age business development

Michael Schein is the CEO of MicroFame Media, a digital marketing company that implements systems and process that turn businesses into recognized authorities in their fields for the purpose of driving new business online. He has created or facilitated the production of content for companies such as eBay, Linkedin, Avectra, TESLA, Inc., SEER Interactive, Interneer, Arise Virtual Solutions, Interiors by Steven G., and Citrix. He graduated from the University of Pennsylvania with Honors and got his start at Spin the Bottle, Inc., the production company behind VH1 hit show Pop Up Video. He is an Inc columnist, the leader and moderator of New York Technology Council’s (NYTECH) Interactive Marketing Panel Series, and the author of Teenage Roadhogs (MacMillan).

Learn more about Michael Schein:

microfamemedia.com

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Learn more about Michael Roderick:

smallpondenterprises.com

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Dorie Clark is the maestro of making connections. As an illustrious professional speaker, marketing strategy consultant, and contributing writer and author, she is continuously interacting with and forming friendships with important and influential people. Today she discusses how she harnesses the hidden powers of introversion and content creation to make connections, and why throwing a killer dinner party is one of the best ways of building real relationships.

Topics include:

Using the power of introversion to become an impressive networker.

Why surrounding yourself with interesting people will lead to the best opportunities.

How to use content to make valuable connections.

How to use the ladder strategy to advance your platform.

Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review, TIME, Entrepreneur, and the World Economic Forum blog. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, she is the author of Reinventing You: Define Your Brand, Imagine Your Future and her most recent book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, was released in April 2015.

She has been named to the Huffington Post’s “100 Must Follow on Twitter” list for 2013 and 2014, and to the #Nifty50 list of top women on Twitter. She was also named one of Inc. magazine’s “100 Great Leadership Speakers for Your Next Conference,” and recognized in Forbes as one of “25 Professional Networking Experts to Watch in 2015.”

Learn more about Dorie Clark:

dorieclark.com

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Learn more about Michael Schein:

microfamemedia.com

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Learn more about Michael Roderick:

smallpondenterprises.com

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Online content is certainly getting a lot of buzz these days. That said, few recognize the true power of content as a tool for gaining access to the kinds of power brokers that can make your career. On today’s episode, hosts Michael Schein and Michael Roderick reveal the secrets of how you can use content to get access to anyone.

Topics include:

How to get influential people to build your platform for you and thank you for it

Why offering to feature someone on your blog or podcast will open doors for you.

Innovative ways to rejuvenate tired trends in content creation.

How to build authentic relationships through social media.

Valuable lessons about content creation and relationship building from Spiderman creator Stan Lee.

Learn more about Michael Schein:

microfamemedia.com

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Learn more about Michael Roderick:

smallpondenterprises.com

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Access to Anyone is the podcast that explores how you can get to know anyone you want to in business and in life using everything from the latest technology to the most time tested principles. Hosts Michael Schein and Michael Roderick cover topics such as the Art of the Ask, how to use online content to make power players clamor to meet you, and the technique of “leveling up”.

This is episode 1!

In this episode, we'll cover:

How to meet the right people and build a community that will help and support you.

Building relationships both online and offline.

How to go from an English teacher to a Broadway producer in less than two years.

Why you should help others become more successful.

Learn more about Michael Schein:

microfamemedia.com

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Twitter

Learn more about Michael Roderick:

smallpondenterprises.com

LinkedIn

Twitter