Access to Anyone

Access to Anyone

By Michael Schein & Michael RoderickBusinessNewsBusiness NewsCareers
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Access to Anyone episodes

  • Deborah Gilboa: Getting Your Name Into The Right Media

    She’s back! Dr. Deborah Gilboa—aka Dr. G—returns to the podcast to share even more insights on all things resilience. She also breaks down everything you need to know about putting your name out into the media ether and meeting the right press partners.

    Topics include:
    • Really asking yourself why you want to pursue certain types of media
    • Why there is such a thing as bad press
    • The best ways to use media that are meaningful to you
    • The benefits of helpareporter.com  (and how to use it)
    • The importance of having the right outreach opener (and what that looks like)
    • How to trim your correspondence (and why that matters)
    • The power of hyperlocal marketing
    • Behaviors vs. feelings (and how to manage them in the workplace)
    • Why true resilience takes three fundamental skills (and what they are)
    • Breaking down the stigmas surrounding shame and mental distress
    • And so much more!
    • Resilience expert, Deborah Gilboa, MD, aka “Dr. G” works with families, organizations, and businesses to identify the mindset and strategies to turn stress to an advantage. Renowned for her contagious humor, Dr. G works with groups across multiple generations, to rewire their attitudes and beliefs, and create resilience through personal accountability and a completely different approach to adversity. She is a leading media personality seen regularly on TODAY, Good Morning America and The Doctors. She is also featured frequently in the Washington Post, The New Times, Huffington Post, and countless other digital and print outlets. Dr. G is board certified attending family physician and is fluent in American Sign Language. She lives in Pittsburgh with her four boys.

      Mentioned in this episode:
      • helpareporter.com
      • Learn more about Deborah Gilboa:
        • askdoctorg.com
        • Learn more about Michael Roderick:
          • smallpondenterprises.com
          • LinkedIn
          • Twitter
          • 43 min
          • Kelsey Reidl: What You Really Need To Know About Online Marketing

            When Kelsey Reidl decided to start her own nutrition and wellness business, she found herself turned off by the “sleazy” tactics taught in popular marketing programs. So she took matters into her own hands—developing a winning marketing strategy and forging an impressive career as an online business and marketing coach. Today she’s sharing some of her biggest insights with us. Listen in as she breaks down some of the biggest misconceptions about online marketing, and reveals what we can do to strengthen our strategies.

            Topics include:
            • Why the least sexy strategies are the ones that work best
            • Always telling the truth when it comes to strategy
            • The art of fascination (and how it will help you grow your business)
            • Making everything you do about your clients (and not yourself)
            • The true importance of being charismatic (and being your own spokesperson)
            • Showing value vs. talking about value
            • Why you don’t need to have a large audience on social media to have a successful business (and what to do instead)
            • The more you connect with yourself, the better your business will be
            • Why the programs you join have to be aligned with you
            • And so much more!
            • Kelsey Reidl is the founder of The Visionary Method, which is a weekly business coaching experience for aspiring & early-stage entrepreneurs who are ready to take their business from idea to full-time income, using a mix of innovative & time-honored growth strategies.

              Her refreshing “No B.S.” approach to business & marketing has allowed her to work with 1000’s of individuals who want to; uncover their unique brilliance, sell services that stand out from the competition, and to reach a global audience so that they can do more of what they love, without sacrificing their sanity.

              Kelsey also hosts a Top Podcast on the Canadian Entrepreneurship Charts called Visionary Life. In each episode, she chats with visionary entrepreneurs and creative thought leaders about the early challenges of starting their businesses, what works (and what doesn’t) when it comes to marketing, as well as the realness of what it takes to build a business and a life filled with joy, success and limitless potential.

              Kelsey lives in Toronto with her husband and rescue pup, Abby. She loves to explore the world in search of the best coffee shops, the most stunning nature, and the wildest experiences.

              Mentioned in this episode:
              • Rich Roll
              • Learn more about Kelsey Reidl:
                • kelseyreidl.com
                • Learn more about Michael Roderick:
                  • smallpondenterprises.com
                  • LinkedIn
                  • Twitter
                  • 45 min
                  • Vikram Rajan: Harnessing The Power of Video

                    As the co-founder of Videosocials, Vikram Rajan takes the grunt work out of video blogging so you can have more time to grow your business, deepen your relationships, and expand your community. Today he tells us how he does it. During our conversation, we also take a deep dive into why video is an essential ingredient to a successful business.

                    Topics include:
                    • The real relationship between social media and video
                    • Why videos are a way to truly connect people
                    • Why social media platforms are prioritizing video (and why you should too)
                    • Making video a part of your schedule (the easy way)
                    • The real importance of developing a content library
                    • How social media makes it harder for you to find content
                    • A deeper look into Videosocials’ tech
                    • Bridging the gap between social media platforms and sites that archive content
                    • And so much more!
                    • Vikram Rajan is the co-founder of Videosocials, a community where over 115 lawyers, accountants & consultants are video blogging “together, fun & done!” using the social media automation. Vik is a frequent presenter at Bar Associations, CPA Societies, and other professional organizations.

                      Mentioned in this episode:
                      • Ivan Misner
                      • Learn more about Vikram Rajan:
                        • videosocials.net
                        • Learn more about Michael Roderick:
                          • smallpondenterprises.com
                          • LinkedIn
                          • Twitter
                          • 30 min
                          • Sharon Holand Gelfand: How To Take Charge of Your Health

                            When Sharon Holand Gelfand watched her son struggle with illness, she knew she had to take action. Now an accomplished nutritionist and author, Sharon helps her clients get better connected to their health and take charge of their lives. And today she’s helping us do the same. Listen in as she reveals more of her personal story, unpacks her winning GUT Method, and talks about the true importance of taking care of your gut.

                            Topics include:
                            • How she started her business from the ground up
                            • Defining your value (and what your time is worth)
                            • Listening to your intuition (so you don’t spread yourself too thin)
                            • Getting someone to support you in the entrepreneurial process
                            • Getting back to basics and exploring your core concepts
                            • Being able to see all your symptoms
                            • Taking a deeper look into your habits (and changing them)
                            • Why your mindset can be your biggest health mistake
                            • Being wary of quick fixes
                            • Why will power doesn’t actually matter when it comes to your health
                            • And so much more!
                            • Sharon Holand Gelfand is a holistic, functional and lifestyle nutritionist who helps get you in the driver’s seat of your health. She empowers busy, health-minded professional women over 40 with simple and effective home testing, giving them renewed energy, lowered stress, and control over their food and their lives. With something as simple as a snip of your hair, she can help you learn more about your body and your health without having to leave your home.

                              Mentioned in this episode:
                              • Oprah Winfrey
                              • Learn more about Sharon Holand Gelfand:
                                • sharonholand.com
                                • Learn more about Michael Roderick:
                                  • smallpondenterprises.com
                                  • LinkedIn
                                  • Twitter
                                  • 42 min
                                  • Susie Carder: Make More Money Now

                                    Author and profit coach Susie Carder knows all the right money-making moves—and today she’s imparting some of that wisdom to us. During our chat, Susie reveals how creating rogue spreadsheets helped her develop her winning method and explains why your net-worth will only go as far as your self-worth.

                                    Topics include:
                                    • Why everyone deserves to make money (and not have to suffer for it!)
                                    • Why true financial success is all about being a solid technician
                                    • Everyone won’t work like you do (and why that matters)
                                    • Helping ordinary people achieve extraordinary results
                                    • The importance of building (and teaching) systems that actually work
                                    • What you really need to do to tap into the money you want and need
                                    • Staying true to your value system (and defining one for yourself)
                                    • Learning how to weather new storms (and accept every responsibility within your business)
                                    • Why there is no such thing as security
                                    • And so much more!
                                    • Susie Carder started out as a low paid hairdresser trying to support her two little girls. But working for someone else became a challenge (to say the least), so she decided to do whatever it took to create her own business. After much blood, sweat, and tears (mixed with cheap mascara) she went on to create, not one, but two $10 Million companies.

                                      Her core genius is the ability to simplify complicated issues by creating simple proven systems that are guaranteed to create dramatic growth for any company. She has helped over 100,000 entrepreneurs increase their revenues by more than 3000% and worked with top business moguls including John Assaraf, Lisa Nichols, Steve Harvey, Doug Carter, and Paul Mitchell.

                                      Her newest book (number 10) Power Your Profit is a bulletproof start-to-finish plan for taking your business from startup mode to the multi-million-dollar mark.

                                      Mentioned in this episode:
                                      • Marcus Buckingham
                                      • Learn more about Susie Carder:
                                        • poweryourprofitsbook.com
                                        • susiecarder.com
                                        • Learn more about Michael Roderick:
                                          • smallpondenterprises.com
                                          • LinkedIn
                                          • Twitter
                                          • 40 min
                                          • Dan King & Leeza McKeown: Making Strategy More Human (And Why It Matters)

                                            As the co-founders of Fireside Strategic, Dan King and Leeza McKeown joined forces to bring humanity and warmth back into the world of strategy. In today’s episode, they’re giving us an insider’s glimpse into their business, unpacking the true importance of embracing (and celebrating) human-centered leadership, and revealing why being your authentic self will help you make deeper and more meaningful connections.

                                            Topics include:
                                            • Why you need to stop talking at people
                                            • The calendar trick for picking your clients
                                            • What it means to slow down to speed up (and how it can help you make connections and sales)
                                            • The real definition of leadership
                                            • How you show up and influence people in the world
                                            • Why leadership doesn’t need to be polished or forceful
                                            • Why company culture and energy matter
                                            • The best outreach practices
                                            • The importance of bringing people deeper into your world (and having patience) before you sell anything
                                            • The pitfalls of rigid structures
                                            • And so much more!
                                            • Dan King is a tennis and meditation-loving lawyer turned executive coach. As a legal advisor to one of the Sharks on the Shark Tank TV show, he realized he was far more interested in people’s leadership and human challenges than their legal challenges. After building and selling a career transition company, he started Fireside Strategic with Leeza McKeown. Fireside is dedicated to helping companies determine their post-COVID strategy and aligning their people behind that new strategy.

                                              Leeza McKeown is a human-centric management consultant. Aside from leading 50+ projects around the world in M&A analytics, growth strategy, and operational optimization, she loves to dance, travel, and hike with her fluffy rescue pup and high-school-sweetheart-turned-husband. Amid a brilliant friendship with executive coach, Dan King, they realized the power of combining best-in-class consulting and coaching to help businesses achieve exceptional results. The result was Fireside Strategic, which today grows companies – and their leaders – through human-centered strategy and alignment.

                                              Mentioned in this episode:
                                              • Bill Burr
                                              • Jane Goodall
                                              • Learn more about Dan King and Leeza McKeown:
                                                • firesidestrategic.com
                                                • Learn more about Michael Roderick:
                                                  • smallpondenterprises.com
                                                  • LinkedIn
                                                  • Twitter
                                                  • 37 min
                                                  • Dr. Ruth Gotian: How To Go From Average To High-Achieving

                                                    Dr. Ruth Gotian has built an illustrious career helping high achievers find even bigger success. Today she’s spilling her secrets. During our conversation, she breaks down the top four things it really takes to achieve your goals, and reveals the true importance of opening up to fresh perspectives.

                                                    Topics include:
                                                    • How to go from average to A+
                                                    • Why success is all about having a strong foundation
                                                    • Focusing your attention on the how and not the if
                                                    • Discovering what is really motivating you (and lighting that spark again)
                                                    • Craving new ways to approach challenges
                                                    • Why the most successful people are mentors
                                                    • Not letting your ego get in your own way
                                                    • Why only weak leaders are threatened by younger generations
                                                    • Teaching is learning twice (and what that means)
                                                    • Why it’s okay to say I don’t know
                                                    • Why figuring out which learning style works for you is critical (and how to do it)
                                                    • And so much more!
                                                    • Dr. Ruth Gotian is the Chief Learning Officer and Assistant Professor of Education in Anesthesiology and former Assistant Dean of Mentoring and Executive Director of the Mentoring Academy at Weill Cornell Medicine. She has been hailed by the journal Nature and Columbia University as an expert in mentoring and leadership development and is currently a contributor to Forbes and Psychology Today where she writes about ‘optimizing success’. She also has a weekly show by the same name where she gathers high achievers to talk about their journey to success.

                                                      During her extensive career, she has personally coached and mentored thousands of people ranging from undergraduates to faculty members. As Assistant Dean for Mentoring, she oversaw the success of nearly 1,800 faculty members at Weill Cornell Medicine. Currently, she researches the most successful people of our generation, including Nobel laureates, astronauts, CEOs and Olympians, in order to learn about their habits and practices so that we may optimize our own success.

                                                      Dr. Gotian received her B.S. and M.S. in Business Management from the University at Stony Brook in New York and certificates in Executive Leadership and Managing for Execution from Cornell University. She earned her doctorate at Teachers College Columbia University where she studied Adult Learning and Leadership and focused her research on optimizing success.

                                                      Dr. Gotian publishes in both medical education and lay journals on topics ranging from networking, mentoring, leadership development and optimizing success and has given talks on the topic all over the globe. She regularly publishes in such journals as Nature, Scientific American, Academic Medicine, Forbes and Harvard Business Review. She is the co-editor of a book on medical education, won numerous mentoring awards and is currently working on a book on the 35 best places to find a mentor.

                                                      Mentioned in this episode:
                                                      • Oprah Winfrey
                                                      • Learn more about Dr. Ruth Gotian:
                                                        • ruthgotian.com
                                                        • Learn more about Michael Roderick:
                                                          • smallpondenterprises.com
                                                          • LinkedIn
                                                          • Twitter
                                                          • 34 min
                                                          • Todd Cherches: Harnessing The Power of Visual Thinking

                                                            In today’s episode, author and TEDx speaker Todd Cherches reveals how working for some seriously horrible Hollywood bosses led him to pursue a successful career in leadership development. During our conversation, Todd unpacks why storytelling should be at the heart of everything we do, and explains how visual thinking can make us all better managers and leaders.

                                                            Topics include:
                                                            • The real transformative power of overcoming your fears and pushing yourself into the zone of the unknown
                                                            • Evolutionary change vs. revolutionary change
                                                            • Why managing and leading are two different skill sets
                                                            • How to get others to see your vision
                                                            • Are visual thinkers born or made?
                                                            • Why we’re all born storytellers with incredible tales to share
                                                            • Why you need to be a story listener (and what that really means)
                                                            • Being the best you you can be
                                                            • How to reframe challenging tasks and take bigger risks
                                                            • And so much more!
                                                            • Todd Cherches is the CEO and cofounder of BigBlueGumball, a NYC-based consulting firm specializing in leadership development, public speaking, and executive coaching. He is also a three-time award-winning Adjunct Professor of leadership in the Human Capital Management master’s program at NYU, and a Lecturer on leadership at Columbia University. Todd is also a TEDx speaker (“The Power of Visual Thinking”), and the author of VisuaLeadership: Leveraging the Power of Visual Thinking in Leadership and in Life.

                                                              Mentioned in this episode:
                                                              • Seth Godin
                                                              • Learn more about Todd Cherches:
                                                                • LinkedIn
                                                                • toddcherches.com
                                                                • bigbluegumball.com
                                                                • Learn more about Michael Roderick:
                                                                  • smallpondenterprises.com
                                                                  • LinkedIn
                                                                  • Twitter
                                                                  • 34 min
                                                                  • Dov Gordon: How To Become An Under-The-Radar Leader In Your Industry

                                                                    Today marks Dov Gordon’s second appearance on Access To Anyone, and boy did he bring some major insights into the world of networking. Listen in as he breaks down everything you need to know about alchemy networks —which is definitely as cool as it sounds—and reveals why everything and anything is possible when you build the right relationships.

                                                                    Topics include:
                                                                    • Why forming your own network is creating a golden platform
                                                                    • The pitfalls of diminishing the value of your expertise
                                                                    • You’re always at the center of your relationships (and what that really means)
                                                                    • Why we all have more opportunities than we realize
                                                                    • How to build relationships to scale
                                                                    • Why you should never discount the work you’ve been doing all along
                                                                    • The two best ways to really get people’s attention
                                                                    • How to move from informal gatherings to paid experiences
                                                                    • The true importance of curating connections
                                                                    • And so much more!
                                                                    • Dov Gordon helps consultants get ideal clients by becoming “under-the-radar” leaders in their industry. You can find him at ProfitableRelationships.com.

                                                                      Mentioned in this episode:
                                                                      • Donald Trump
                                                                      • Learn more about Dov Gordon:
                                                                        • profitablerelationships.com/roderick
                                                                        • Learn more about Michael Roderick:
                                                                          • smallpondenterprises.com
                                                                          • LinkedIn
                                                                          • Twitter
                                                                          • 37 min
                                                                          • Beth Granger: How To Become A LinkedIn Pro

                                                                            Beth Granger helps people grow their businesses and expand their brands by harnessing the power of LinkedIn. Today she’s spilling her secrets. During our conversation, Beth breaks down her best practices for engaging with people on the platform, talks about the dos and don’ts of self-promotion, and shows us how we can get into the LinkedIn content game.

                                                                            Topics include:
                                                                            • Why there are no shortcuts in relationships (even digital ones)
                                                                            • Best practices for cold outreach and connecting
                                                                            • Scheduling posts vs. posting them organically
                                                                            • How the platform has evolved
                                                                            • Why you shouldn’t automate your behavior on LinkedIn
                                                                            • Using the appropriate tags
                                                                            • Why becoming an influencer may not be the best goal
                                                                            • Why it’s important to share knowledge to create engagement
                                                                            • And so much more!
                                                                            • Beth Granger is a trainer, consultant, speaker, moderator, emcee, and certified virtual speaker.

                                                                              She loves helping people who are not comfortable with technology to embrace its power. She works with organizations and individuals who want to grow their business, fill their sales pipeline, and build their professional brand using LinkedIn.

                                                                              Beth helps produce and facilitate engaging and interactive online networking events for American Business Associates and is a host of LinkedIn Local, a series of events designed to let attendees “meet the people behind the profiles.” Every week, Beth broadcasts on LinkedIn Live to introduce interesting people to her broader network through ½ hour conversations.

                                                                              Mentioned in this episode:
                                                                              • Stephen King
                                                                              • Learn more about Beth Granger:
                                                                                • bethgranger.com
                                                                                • LinkedIn
                                                                                • Learn more about Michael Roderick:
                                                                                  • smallpondenterprises.com
                                                                                  • LinkedIn
                                                                                  • Twitter
                                                                                  • 30 min

                                                                                  About Access to Anyone

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                                                                                  How to know anyone you want to in business and in life