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Title: [Spanish] - Nunca te pares: Autobiografía del fundador de Nike

Author: Phil Knight

Narrator: Sebastián Rosas

Format: Unabridged Audiobook

Length: 16 hours 11 minutes

Release date: August 12, 2021

Ratings: Ratings of Book: 5 of Total 5

Ratings of Narrator: 5 of Total 1

Genres: Business & Career Development

Publisher's Summary:

La historia jamás contada detrás de Nike, la marca deportiva más icónica del mundo, narrada por su creador. Uno de los libros favoritos de Bill Gates de 2016. Phil Knight, director general de Nike, nos cuenta por primera vez la auténtica historia detrás de la empresa que fundó en 1962, que hoy en día factura más de 30.000 millones de dólares al año, y cuyo logo ha llegado a ser un símbolo global, el icono más ubicuo y reconocido en todo el mundo. Todo comenzó con 50 dólares y una idea sencilla: importar calzado deportivo económico y de gran calidad desde Japón. Vendiendo esas zapatillas de deporte en el maletero de su coche consiguió facturar 8.000 dólares durante el primer año. Progresivamente, este pequeño negocio se convirtió en una start-up rompedora que revolucionó el mercado, creó una marca universal e innovadora y evolucionó hasta convertirse en el gigante actual. En estas memorias sinceras y viscerales, Phil Knight relata los numerosos riesgos asumidos, los reveses sufridos y los incipientes éxitos, pero sobre todo la relación con sus primeros colaboradores y empleados, un grupo de inconformistas y luchadores que acabaron sintiéndose como hermanos. Juntos, animados por la fuerza de un objetivo común y una fe profunda en el espíritu del deporte, construyeron una marca que transformó todos los cánones establecidos. Reseñas: «Estas memorias, por el co-fundador de Nike, es un recordatorio refrescante y honesto de lo que realmente es el camino hacia el éxito empresarial: desordenado, precario y lleno de errores. [...] No creo que Knight se proponga enseñar nada al lector. En su lugar, logra algo mejor. Él cuenta su historia con la mayor honestidad posible. Es una historia increíble.» Bill Gates «Una conmovedora y entretenida aventura, una auténtica odisea con mucho que enseñar sobre innovación y creatividad. Phil Knight nos lleva hasta los inicios de la marca Nike y recuerda cómo tuvo que suplicar para conseguir dinero de unos bancos muy reacios y cómo tuvieron que trabajar juntos para construir algo único y revolucionario. Una inspiración para quienes tengan sueños poco convencionales.» Michael Spence, Premio Nobel de Economía

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Title: [French] - La Publicité Scientifique

Author: Claude C. Hopkins

Narrator: Basile Guerri-Grammont

Format: Unabridged Audiobook

Length: 2 hours 8 minutes

Release date: August 11, 2021

Genres: Business & Career Development

Publisher's Summary:

« Personne ne devrait être autorisé à s'occuper de publicité avant d'avoir lu ce livre sept fois. Il a changé le cours de ma vie » David Ogilvy. Claude Hopkins a écrit 'Scientific Advertising' en 1923, mais sa vision du comportement des consommateurs est toujours d'actualité. L'objectif était d'expliquer les règles de la publicité et ce qui pousse les consommateurs à acheter, afin que les retours publicitaires deviennent une certitude et non une supposition. Apprenez à utiliser ses techniques pour rédiger des publicités qui se vendent avec certitude. Hopkins montre clairement comment écrire un texte, fournit des méthodes pour le tester et montre comment la publicité basée sur des preuves obtient des résultats de manière mesurable et rentable. Une lecture indispensable si vous êtes dans le monde des affaires, de la vente ou de la publicité. Hopkins montre ce qui nous pousse à acheter et comment vous pouvez y parvenir. Cette édition comprend des exercices de copywriting sous forme de quiz en fin de chaque chapitre pour vous permettre de créer des publicités qui convertissent.

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Title: Clever Girl Finance: The Side Hustle Guide: Build a Successful Side Hustle and Increase Your Income

Author: Bola Sokunbi

Narrator: Bola Sokunbi

Format: Unabridged Audiobook

Length: 5 hours 22 minutes

Release date: August 10, 2021

Ratings: Ratings of Book: 5 of Total 1

Genres: Business & Career Development

Publisher's Summary:

Get the straight goods on how to build a thriving side hustle from someone who's been there before. In Clever Girl Finance: The Side Hustle Guide, celebrated finance expert, influencer, CEO, and author Bola Sokunbi delivers your own personal key to unlocking more money, more freedom, and more security in your life. You'll find out how to achieve financial prosperity by leveraging a side hustle business to increase your income and build wealth. You'll discover how to: ● Build your confidence, eliminate your fears, and strengthen your focus ● Establish a strong foundation for your new business, even without prior experience ● Create a solid plan to brand, market, and grow a business your customers won't be able to get enough of ● Write a realistic financial plan for your side hustle and to create long-term wealth Perfect for those with a side hustle dream and some energy to spare, Clever Girl Finance: The Side Hustle Guide will also earn a place in the libraries of anyone who's ever thought about building a successful and profitable side hustle from the ground up but didn't know where to start.

Please visit https://thebookvoice.com/podcasts/1/audiobook/530266 to listen full audiobooks.

Title: The Five Forces That Change Everything: How Technology is Shaping Our Future

Author: Steven S. Hoffman

Narrator: Rich Miller

Format: Unabridged Audiobook

Length: 11 hours 13 minutes

Release date: August 10, 2021

Ratings: Ratings of Book: 4.2 of Total 10

Ratings of Narrator: 5 of Total 1

Genres: Business & Career Development

Publisher's Summary:

As machines become capable of doing most of the work people have performed for centuries, we are headed for a massive social reorganization. Nanotech is at the point where it's possible to unleash invisible robots and new materials into the world that permanently alter life on Earth. With genetic engineering, we have taken evolution into our own hands, creating new species of plants and animals that never existed before. We're developing AIs that can predict future events, create lifelike simulations, and learn from their own mistakes. And space technology is advancing toward the point where visiting other planets and discovering alien life forms will no longer be the stuff of science fiction. In The Five Forces That Change Everything, Steve Hoffman, venture capitalist and CEO of Founders Space, takes you on a journey to see what the most brilliant minds of our age are dreaming up. Hoffman reveals how new scientific breakthroughs and business ventures are poised to reshape our lives and turn science fiction into fact. From Silicon Valley biohackers boosting their IQs to scientists in Japan creating lifelike robots, and Chinese labs developing human-monkey chimeras, Hoffman gives an inside look at the limits of what's possible and the impact these developments will have.

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Title: Building a Millionaire Mindset: How to Use the Pillars of Entrepreneurship to Gain, Maintain, and Sustain Long-Lasting Wealth

Author: Johnny Wimbrey

Narrator: Leon Nixon

Format: Unabridged Audiobook

Length: 5 hours 38 minutes

Release date: August 10, 2021

Ratings: Ratings of Book: 5 of Total 2

Genres: Business & Career Development

Publisher's Summary:

Become a first-generation millionaire using the groundbreaking mindset of entrepreneurial phenom Johnny Wimbrey The meteoric rise of Johnny Wimbrey is one of the great rags-to-riches/tragedy to triumph tales of our time. By seizing control of his life and developing a brand-new mindset, Wimbrey gave up the hard-core streets and a world of drugs, created a business that's now worth over nine-figures, and is presently living the life of a multi-millionaire with his family. Now, in Building a Millionaire Mindset, he provides the knowledge, tools, and insights you need to achieve your dreams—life-changing advice you can take to the bank, including: Participating in Your Own Rescue; Being Busy Versus Being Productive; Realizing Someone Else's Mentality Isn't Your Reality; Becoming a Friend to Your Future Self; Controlling Your Emotion; Execute Versus Excuse; Banishing Your Inner Try-Baby; and Getting off Your 'But.' Building a Millionaire Mindset avoids the overwhelmingly complex or pie-in-the sky approach of other books by providing a 'building block' approach to entrepreneurial success: Each chapter provides a task you must complete before moving on.

Please visit https://thebookvoice.com/podcasts/1/audiobook/538212 to listen full audiobooks.

Title: Making Waves: PR strategies to transform your maritime business

Author: Ben Pinnington

Narrator: Ben Pinnington

Format: Unabridged Audiobook

Length: 4 hours 22 minutes

Release date: August 5, 2021

Genres: Business & Career Development

Publisher's Summary:

Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations in the international maritime sector. It sets out in clear, practical steps how you can harness the power of PR to build your profile, win business and prevent crises. Listen to this audio book to reap seven rewards of public relations: • Improve reputation: Learn how to influence attitudes and behaviours and build good relations. • Grow awareness: Boost your profile in the local, national and international maritime press and on social media. • Create opportunities: Reach a global audience beyond the limits of your existing network. • Work with key people: Build the profile of your senior team as key people of influence in your niche. • Increase value: Improve the value of your business and increase your price points. • Protect your business: Shield your business from crises through planning. • Find higher purpose: Identify an inspiring ethos and bold message that will galvanise your team, clients and stakeholders. Drive real change in your industry.

Please visit https://thebookvoice.com/podcasts/1/audiobook/536753 to listen full audiobooks.

Title: [Spanish] - Repensar la ventaja competitiva: Nuevas reglas para la era digital

Author: Ram Charan

Narrator: Rafa Serrano

Format: Unabridged Audiobook

Length: 5 hours 39 minutes

Release date: August 5, 2021

Genres: Business & Career Development

Publisher's Summary:

Descubre el secreto detrás de las compañías líderes en el mundo y aprende cómo competir contra ellas. En el mundo actual de los negocios, una buena estrategia no sólo consiste en mantener la cuota de mercado o construir trincheras para refugiarse de los competidores. En la era digital, las compañías más exitosas tienen un nuevo enfoque: reimaginar la experiencia del cliente interno y externo, crear oportunidades con crecimiento exponencial en el mercado, alcanzar la máxima eficiencia en sus cadenas de suministros y construir una ventaja competitiva a partir de plataformas, data y modelos de negocio tipo ecosistema. En esta animada y accesible guía, Ram Charan, disecciona la naturaleza cambiante de la ventaja competitiva en la era digital, muestra cómo se manifiesta en las grandes empresas que dominan los mercados y comparte insights valiosos para los emprendedores que buscan competir contra gigantes como Amazon, Netflix, Alibabá y Google. era digital; empresas pequeñas medianas grandes; estrategia de negocio; planificación estratégica; solución de problemas; herramientas digitales; análisis; gigantes de la tecnología; marcas más importantes; ecosistema empresarial; mundo de los negocios; El arte de la ejecución en los negocios; Larry Bossidy; Bezonomics; inteligencia artificial; big data; socios estratégicos; experiencia de usuario; cómo mejorar la experiencia del cliente; obsesión por el cliente; algoritmos; [Críticas/Reseñas]

Please visit https://thebookvoice.com/podcasts/1/audiobook/549583 to listen full audiobooks.

Title: Market Research Like a Pro: The Easiest Guide to Market Research

Author: Pooja Agnihotri

Narrator: Andrew Doyle

Format: Unabridged Audiobook

Length: 0 hours 48 minutes

Release date: August 1, 2021

Genres: Business & Career Development

Publisher's Summary:

The wisdom from Sun Tzu's world-famous book, The Art of War, has been widely applied by many top-class CEOs to drive their businesses to success. One of the quotes from his book reads, “ If you know the enemy and know yourself, you need not fear the result of a hundred battles.” That translates to business as, “If you know yourself, your customers, and your competitors, you need not fear about your business anymore.” But how can entrepreneurs and business owners do that? The answer is market research. Market research is the magic elixir that can give you that extra edge you always wanted over your competitors. It can help entrepreneurs in launching successful startups within their limited resources; it can even help small business owners from getting their businesses taken over by giant corporations. My book, Market Research Like a Pro, is written for the sole purpose of helping businesses not just understand the role market research plays in the success of a business, but also in learning the easiest ways of incorporating it into their day-to-day business operations. In this book, entrepreneurs and small business owners are going to learn: How to create a market research plan? How to collect data through market research? Where should businesses look for data? And most importantly, how to put the collected data into action? After reading this book, Sun Tzu will have nothing on you.

Please visit https://thebookvoice.com/podcasts/1/audiobook/532664 to listen full audiobooks.

Title: Mission Economy: A Moonshot Guide to Changing Capitalism

Author: Mariana Mazzucato

Narrator: Lexie Mcdougall

Format: Unabridged Audiobook

Length: 6 hours 45 minutes

Release date: July 29, 2021

Genres: Business & Career Development

Publisher's Summary:

Brought to you by Penguin. Even before the Covid-19 pandemic in 2020, capitalism was stuck. It had no answers to a host of problems, including disease, inequality, the digital divide and, perhaps most blatantly, the environmental crisis. Taking her inspiration from the 'moonshot' programmes which successfully co-ordinated public and private sectors on a massive scale, Mariana Mazzucato calls for the same level of boldness and experimentation to be applied to the biggest problems of our time. We must, she argues, rethink the capacities and role of government within the economy and society, and above all recover a sense of public purpose. Mission Economy, whose ideas are already being adopted around the world, offers a way out of our impasse to a more optimistic future. 'One of the most influential economists in the world' Wired © Mariana Mazzucato 2021 (P) Penguin Audio 2021

Please visit https://thebookvoice.com/podcasts/1/audiobook/537928 to listen full audiobooks.

Title: Launch

Author: Jeff Walker

Narrator: Jeff Walker

Format: Unabridged Audiobook

Length: 9 hours 12 minutes

Release date: July 27, 2021

Genres: Business & Career Development

Publisher's Summary:

The revised and updated edition of the #1 New York Times bestseller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start.Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget?Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you're starting from scratch, this is how you start fast. This formula is how you engineer massive success.Now the question is this: Do you want to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?This audio product contains a PDF with supporting material, and the PDF is available to download.