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Accidental CEOs, Boundaries, & Building a Profitable Business with Shauna Lynn Simon
If you’re incredible at what you do… but avoid looking too closely at the actual business side of your business — this episode is going to hit 🔥
This week, I’m joined by Shauna Lynn Simon — CEO of Shauna Lynn Coaching, founder of SLS Academy, business strategist, author, and host of The Real Women Real Business Podcast (where I recently had the honor of being a guest!).
In this episode, we talk about what it means to be an “accidental CEO” and how to stop operating like one. This conversation is strategic, direct, and empowering — a reminder that you’re not just the talent… you’re the CEO. And that role deserves your attention too!
We dive into:
What being an “accidental CEO” actually means — and how so many women fall into it
The importance of facing the BUSINESS side of owning a business (not just doing client work)
Why women undervalue and underprice themselves — both strategically and emotionally
Reframing “client loyalty” and recognizing the true value you bring
Profit leaks: where you might be unintentionally losing money in your business
Why discounting before anyone even asks is costing you more than you think
Setting boundaries, avoiding scope creep, and creating “yes opportunities” when you say no
Taking full ownership of what happens in your business — the empowering and uncomfortable sides of that
Not settling for “just enough” income when you deserve more
How to build genuine relationships with past, current, and potential clients
Do’s and don’ts of lead engagement — welcome messages, auto-responses, and keeping things human
Shauna’s “matchmaker” approach to community building
The power of niching down (and why it actually makes everything easier — from messaging to content to offers)
How to monetize your passion without sacrificing income
The two questions you need to ask yourself to ensure your joy and your revenue can coexist
Connect with Shauna on: Instagram, LinkedIn, YouTube, and her website
Take her free Accidental CEO Assessment
Buy your copy of The Home Page Blueprint for $47! Your step-by-step guide to writing and structuring a home page that actually converts — complete with strategic prompts, real examples, and design flow tips so your site feels aligned, clear, and built to book (not just look pretty).
Inquire about brand & web design: booking Q2 start dates! Payment plans up to 8 months available.
FREE RESOURCES: You know I’m here for YOU and your success, boo. And that includes offering a few different free resources to help you get there!
Check out my website for more ways to work and connect!
Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻
→ Connect with me on Insta:
@abbybradetich for alllll the juicy things
@illuminessencecreations for brand & web
@theunfilteredceopod for the podcast!
View all episodes
By IlluminEssence CreationsIf you’re incredible at what you do… but avoid looking too closely at the actual business side of your business — this episode is going to hit 🔥
This week, I’m joined by Shauna Lynn Simon — CEO of Shauna Lynn Coaching, founder of SLS Academy, business strategist, author, and host of The Real Women Real Business Podcast (where I recently had the honor of being a guest!).
In this episode, we talk about what it means to be an “accidental CEO” and how to stop operating like one. This conversation is strategic, direct, and empowering — a reminder that you’re not just the talent… you’re the CEO. And that role deserves your attention too!
We dive into:
What being an “accidental CEO” actually means — and how so many women fall into it
The importance of facing the BUSINESS side of owning a business (not just doing client work)
Why women undervalue and underprice themselves — both strategically and emotionally
Reframing “client loyalty” and recognizing the true value you bring
Profit leaks: where you might be unintentionally losing money in your business
Why discounting before anyone even asks is costing you more than you think
Setting boundaries, avoiding scope creep, and creating “yes opportunities” when you say no
Taking full ownership of what happens in your business — the empowering and uncomfortable sides of that
Not settling for “just enough” income when you deserve more
How to build genuine relationships with past, current, and potential clients
Do’s and don’ts of lead engagement — welcome messages, auto-responses, and keeping things human
Shauna’s “matchmaker” approach to community building
The power of niching down (and why it actually makes everything easier — from messaging to content to offers)
How to monetize your passion without sacrificing income
The two questions you need to ask yourself to ensure your joy and your revenue can coexist
Connect with Shauna on: Instagram, LinkedIn, YouTube, and her website
Take her free Accidental CEO Assessment
Buy your copy of The Home Page Blueprint for $47! Your step-by-step guide to writing and structuring a home page that actually converts — complete with strategic prompts, real examples, and design flow tips so your site feels aligned, clear, and built to book (not just look pretty).
Inquire about brand & web design: booking Q2 start dates! Payment plans up to 8 months available.
FREE RESOURCES: You know I’m here for YOU and your success, boo. And that includes offering a few different free resources to help you get there!
Check out my website for more ways to work and connect!
Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻
→ Connect with me on Insta:
@abbybradetich for alllll the juicy things
@illuminessencecreations for brand & web
@theunfilteredceopod for the podcast!