Accountex Podcast's

Over 15 years in information security space; began career with military and National Security Agency cyberintelligence groups including two intelligence-related missions to Iraq; chief security office for Fortune 1000 company; founder of security firm with over 140 employees; thought leader and expert in cybersecurity field frequently on national news; best-selling author on cybersecurity. Dave’s firm works with three of the Fortune 500 and 60% to 70% of the Fortune 1000 companies as well as SMB's.

Preview of Dave Kennedy’s keynote address at Accountex 2018 in Boston, August 22-23. What are the latest developments and challenges in the data security arena and what steps should you implement to protect your firm and your customers’ data? As a trusted advisor, learn how to address your clients’ security concerns through penetration tests and other cost-effective procedures — while gaining a competitive advantage by being known for implementing the latest data security best practices at your own

Accounting firms are special targets for cyber hackers due to their very valuable data on vendors, customers, and how and where money is spent — data that can be sold on the black market or used in blackmail attempts. Ransomware and other attacks on smaller accounting firms are significantly on the rise. Operating in the cloud does not exempt accounting firms from the need to conduct vendor due diligence. Dave Kennedy outlines the steps small accounting firms can take to protect customer and financial dat

With technology embedded in everything we do, hackers and fraudsters have more avenues than ever to launch attacks. Today, spam and antivirus software are no longer enough. Dave Kennedy outlines steps you can take to avoid phishing scams, mitigate exposure to malicious code, and spot suspicious emails and “communications in the middle” fraud.

The “Get & Transform” tool in Excel 2016 for Windows is a real game-changer. Practical applications for Get & Transform will be covered in this session: as an alternative to VLOOKUP list comparisons, an automated way to flatten and format data, a method for un-pivoting summarized data, an easy solution for merging several CSV export files into one, and more. Learn to move past copy/paste and time-consuming manual data manipulation with this powerful tool.

Cloud-based applications have changed the way we work, play, and access information. The benefits and risks associated with software-as-a-service (SaaS) and hosted applications are very different than traditional on premise information technology. In this session, you will learn about some of the new risks associated with cloud solutions as well as some techniques which can be used to limit these risks

In this session Joanne DelBalso will discuss what it takes to create brand-building videos. Discover what photo equipment and editing software you’ll need, as well as specific strategies that will get your brand noticed. Learn about the SEO (search engine optimization) secrets of YouTube videos, and how to capitalize on latest trends of the mobile live streaming apps of Facebook, Instagram, Periscope and YouTube.

Gizmos and gadgets have become an indispensable part of our digital lives – ever transforming the way we work, play and live. From cloud computing, mobile and hybrid devices to entertainment, home automation and the Internet-of-Things – every aspect of our days are impacted by the latest technology offerings. Join “Inspector Gadget” – John Cieslak of Arxis Technology – as he shares cutting edge tech trends and the hottest gear that every user will want to consider in the months ahead.

We have seen a paradigm shift in the way that prospects are engaged and how they are best converted. In order to unlock massive growth, you must have key marketing tactics mastered, including clearly defining your services and niche, as well as creating a distinctive brand. This course will discuss seven essentials of your marketing strategy to select the right specialization, create the correct messaging, find better prospects, and close more sales.

Conventional wisdom about being profitable in client accounting services may tell you that it’s all about more sales. Not so. Instead, success comes from within your own organization. By creating a unified strategy with achievable goals that are aligned to support it, you’ll be able to design a program for recruiting, retaining and rewarding the best talent. You’ll come away with information to enable you to create a solid human capital strategy that will significantly increase your profitability.