On today’s episode, we’re joined by Jason Kruger, President & Founder at Signature Analytics, a provider of expert-level accounting and business advisory solutions to small and middle-market businesses throughout Southern California and beyond.

We talk about:

• Accounting mistakes commonly made by SaaS founders
• The challenges of balancing CEO optimism with necessary pragmatism
• Areas successful SaaS CEOs spend the most time on
• The collaborative process of developing KPIs
• The trouble with viewing accounting as a necessary evil