Today, we’re joined by Rich Kahn, Co-Founder and CEO of Anura, an ad fraud solution designed to improve campaign performance by accurately exposing bots, malware, and human fraud. We talk about:
- Why digital marketing is a hot spot for fraudsters
- The numerous benefits of reducing fraud
- How to increase Return on Ad Spend (ROAS)
- Who is taking better advantage of AI: fraudsters or those battling fraud?