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Achieving Operational Excellence: Collaborating for Success in Sales and Operations


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Darren Fay is an accomplished Revenue Operations Leader driving growth with strategic expertise and revenue optimization. A skilled coach, he fosters exceptional team outcomes by implementing scalable processes and data-informed decisions. Proficient in Salesforce, Snowflake, Tableau, Outreach, Clari, and more. Darren is poised to make a significant impact on revenue operations.


  • Darren shares his journey from Sales to Revenue Operations, offering tips for a smooth transition into RevOps
  • Drawing parallels between his firefighting past and current role, highlighting similarities and differences between Sales and Ops
  • Darren emphasizes key data points for achieving better revenue forecasting in a dynamic business landscape
  • How to foster collaboration between Sales and Ops, building scalable processes with effective channels
  • As a RevOps Leader in Instructure, Darren addresses the modern challenges of optimizing territory planning for diverse geographical landscapes.
  • Darren envisions the growth of operations and the impact of AI, highlighting key trends for ops professionals to prepare for.


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Go To Masters ShowBy Conversations with GTM experts by Everstage