What happens when everything you planned goes completely off track, but in the best possible way? Olivia thought she was building a career development business, but within weeks of launching her podcast, she discovered her audience wanted something entirely different. Eight countries, countless questions about podcasting strategy, and zero requests for resume advice later, she faced a choice that would redefine everything. This episode pulls back the curtain on the messy, uncertain, and ultimately liberating process of business evolution. You'll hear the exact moment Olivia realized she was building the wrong thing, why forcing alignment when you've outgrown your original vision kills momentum, and the surprising truth about what really determines your success ceiling. If you've ever felt like you're pushing against something that used to feel natural, or wondered whether it's okay to change direction even when things are working, this conversation will give you the permission and framework you didn't know you needed.
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