April 29, 2025

Achilleas Lazarou, Business Developer and Portfolio Manager, Coffee Island

24 minutes

Achilleas is a business developer and a portfolio manager of Coffee Island, which is a coffee outlet chain with 483 outlets in Greece, Cyprus, the UK, UAE, Canada, Switzerland, Egypt, and Romania.

Podcast

Overview

In this episode of The Brand Called You, Achilleas Lazarou, business developer of Coffee Island shares his journey from a physics instructor to an international coffee franchise leader, Achilleas shares his journey, the importance of cultural intelligence, how to scale a brand globally, and why experience—not just coffee—drives customer loyalty.

00:43- About Achilleas Lazarou

Achilleas is a business developer and a portfolio manager of Coffee Island, which is a coffee outlet chain with 483 outlets in Greece, Cyprus, the UK, UAE, Canada, Switzerland, Egypt, and Romania.

09:15- How do you balance maintaining a strong Greek identity for your brand while you are adapting to different cultures in so many different markets?

Subtly infuse Greek elements through specific products and storytelling.

Avoid overt branding while preserving cultural roots in in-store design and experience.

Present a smooth, understated Greek identity within an international brand context.

14:05- How do you ensure consistent customer experience across global stores?

Collaborate with strong local partners to adapt the model to each market.

Conduct workshops with consumers to fine-tune offerings while retaining brand DNA.

Continuously gather feedback and adjust operations to stay relevant and consistent.

RESOURCES:

Learn more about Achilleas Lazarou: LinkedIn

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Achilleas is a business developer and a portfolio manager of Coffee Island, which is a coffee outlet chain with 483 outlets in Greece, Cyprus, the UK, UAE, Canada, Switzerland, Egypt, and Romania.

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