The Martechno Beat: Decoding Martech!

Acing Personalization in Banking Like Standard Chartered Bank, Malaysia

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COVID-19 has acted as a catalyst for digital transformation across several industries. And, banking is no exception.

We recently caught up with Aizuddin Danian, Head of Digital Banking at Standard Chartered Bank, Malaysia who shared valuable insights on how personalization in the banking industry is critical to both business and consumer interests.

Aizuddin Danian highlights the following:

  • The impact of COVID-19 on the banking sector
  • How digital transformation is the key to serve the changing needs of consumers 
  • The important KPIs that the banking sector has to focus on to ensure user retention during these volatile times
  • The value of personalisation to consumers in the banking sector
  • The need for brands in the banking sector to leverage AI/ML and predictive analytics to develop a competitive edge

    • Tune in to learn how a banking giant is delivering differentiated customer experiences across both emerging and mature markets in these times and beyond!

    ...more
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    The Martechno Beat: Decoding Martech!By Netcore
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