The Martechno Beat: Decoding Martech!

In this podcast episode, we delved into the significant potential of data analytics and its role in enhancing business strategies, particularly in the realm of marketing. Our guest, Ms. Peace Obinani, Product Marketing Manager at Piggyvest, joined us for an insightful conversation where we explored the following key points:

In this episode of the Martech Series Podcast, host Clyde Pascual welcomes Diep Bui, CEO and Co-founder of eJoy English Vietnam. Diep shares her inspiring journey and discusses the strategies her company employs to keep users engaged and address the rising challenges of new customer acquisition.

Diep emphasizes the importance of automation and personalization for customer engagement. With customers worldwide, eJoy Learning Vietnam aims to provide service and support 24/7 through automation, using chatbots or AI to answer user queries. Additionally, personalization plays a crucial role as customers expect relevant content tailored to their needs. eJoy Learning Vietnam plans to enhance product personalization to ensure users receive content aligned with their interests and goals.

Here’s a brief breakdown of what’s covered in this episode:

In this session of The Martechno Beat Podcast, we are joined by Vrinda Aggarwal - Lead, Customer Lifecycle Management at Join Ventures to talk about how AI/ML in Marketing is evolving and benefiting the new age marketers. 

We also discuss various things marketers need to keep in mind when trying to utilize the power of AI ML to boost customer engagement and conversion. 

IGP is an online retailer of personalised, floral, gourmet and handmade gifting products. The company is headquartered in Mumbai, India and has offices in India, Singapore and the United States. IGP is owned and operated by Join Ventures.

Here’s a brief breakdown of what is covered in this episode:

Digital first businesses have experienced massive tailwinds. Consumers were forced to spend on mobile and digital channels , which led to unprecedented growth for most digital companies that took advantage of the situation. 

To get a deeper understanding of how to ace marketing with a digital-first mindset, we caught up with MR Kunle Ajani, Omnichannel Marketing Manager at Konga.

Founded in 2012, Konga.com is a e-commerce company that offers a third-party online marketplace, as well as  first-party direct retail spanning various categories including consumer electronics, fashion, home appliances, books, children's items, computers & accessories, phones and tablets, health care and personal care products.

In this session, Kunle Ajani shared compelling insights on:

In this session of The Martechno Beat Podcast, we are joined by Irene Aguh, Founder and CEO, Rêvie and Global Head of Marketing, Fuzu.

Fuzu Limited is a Kenyan-Finnish company that launched the Fuzu employment platform in 2015.

Fuzu is an online career and recruitment platform. It provides job seekers an access to career advice, online learning and jobs. It provides employers with a set of tools to identify best matching candidates via search and recruitment solutions and automated CV analysis.

Here’s a brief breakdown of what’s covered in this episode:

In this session of The Martechno Beat podcast, we got into an exciting and insightful discussion on the “Relevance of Data in the Fintech space” with  Mr. Oluwatayo Alofun, Digital at Interswitch Group.

Interswitch is an Africa-focused integrated digital payments and commerce company. It facilitates the electronic circulation of money as well as the exchange of value between individuals and organizations on a timely and consistent basis.

Here’s a brief breakdown of what is covered in this episode:

In this session of The Martechno Beat Podcast, we are joined by Irene Aguh, Founder and CEO, Rêvie and Global Head of Marketing, Fuzu.

Fuzu Limited is a Kenyan-Finnish company that launched the Fuzu employment platform in 2015.

Fuzu is an online career and recruitment platform which provides job seekers an access to career advice, online learning and jobs. For employers it provides a set of tools for identifying best matching candidates via search and recruitment solutions and automated analysis of CV’s

Here’s a brief breakdown of what is covered in this episode:

In this session of The Martechno Beat podcast, we got into an exciting and insightful discussion on the “Relevance of Data in the Fintech space” with  Mr Oluwatayo Alofun, Head of digital at Interswitch Group.

Interswitch is an Africa-focused integrated digital payments and commerce company that facilitates the electronic circulation of money as well as the exchange of value between individuals and organizations on a timely and consistent basis.

Here’s a brief breakdown of what is covered in this episode:

In this session of The Martechno Beat Podcast, we are joined by JT Solis – CEO, Teril Siy – Head of Product, and Josef Amarra - CTO to talk about their experience managing the Philippines’ newest online grocer. We also cover the community that Mayani has built during the pandemic and discuss best practices for organizations that are getting started within the industry.

Here’s a brief breakdown of what is covered in this episode:

Mayani PH is an impact-driven agri-commerce platform that connects over 72,000 smallholder farmers to 16,000+ B2C customers and a solid B2B portfolio including the likes of Shell, Robinsons, WalterMart, UCC Group, Healthy Options, Tsaa Laya, Cara Mia, Amici, among others (www.mayani.ph)

In this session of The Martechno Beat Podcast, we chatted with Sourabh Gupta, VP Product Management, about his experience with PLG in today’s Fintech market. We also cover various other aspects that enable the growth of teams and extract the product’s best value.

Sourabh is a product leader with 14 years of experience, spread across product management. He has built products to solve user problems and management consulting, where he has helped solve business problems.

Here’s a brief breakdown of what this episode covers:

• A short description of Flip.id

• Factors that drive Sourabh at Flip

• Experience in instilling a PLG culture within the organization

• Importance of no-code in today’s product world

• Striking the right balance between growth and product teams

• Core value Propositions for Flip.id