The Martechno Beat: Decoding Martech!

Every interaction a customer has with your brand through the website, mobile apps, emails and every other channel you own, both offline and online is a goldmine of data. Accurately tracking the data of each customer across all the marketing channels is essential to delivering the most relevant and contextual communication and recommendations.

A Customer Data Platform stitches all these data points together to give you a unified view of each and every customer of yours. Without a CDP, all the data points available to you would be stored in multiple places, which could lead to you delivering messages that aren’t personalized based on your customer’s real-time behavior.

We decided to have a conversation with Kunal Sakariya, Head of Analytics at Netcore to understand why integrating customer data across multiple touch points to create a unified view of every individual customer is important.

Kunal shared valuable insights on:

Tune in to learn why a Customer Data Platform is going to be an essential element in the MarTech space going forward and how digital brands are going to depend heavily on it to get their marketing communications right!

According to a study by KPMG, the gross revenue of Indian fantasy sports operators stood at US$ 340.5 million for FY20 compared to US$ 131.64 million in FY19, a 2.6X increase. The industry is expected to be worth a whopping US$ 3.7 billion by 2024. Factors like the pandemic, lockdowns, and work from home have only further accelerated the growth of this industry.

MyTeam11 is one of the most sought-after e-sport platforms in India with over 15 million users. Touted as the fastest-growing fantasy sports app, MyTeam11 offers 150+ exciting contests in games like cricket, football, kabaddi, rugby, volleyball, hockey, baseball, and basketball. Launched in 2016, the app offers an engaging gaming experience by allowing the participants to pick real-match players, build their fantasy team, and win unbelievable rewards.

We caught up with Nitish Bugalia, Head of Product and Strategy at MyTeam11 to understand how the sports landscape of India has been transformed by fantasy sports and virtual gaming.

Nitish shared exciting insights on:

Tune in to learn how fantasy sports gaming platforms are seeing a massive surge in user acquisition and how this is redefining the Indian sports industry.

The eCommerce space has grown exponentially over the past year with evolving market trends and user behavior. Customers of our generation are not merely looking for products that satisfy their requirements but are also looking to associate with brands that consistently offer them 1:1 personalized customer experiences.

Brands have understood this phenomenon and are now looking to deliver personalization at all the touchpoints across the customer journey to ensure they are able to keep their customers satisfied.

To gain more insights into the eCommerce industry, we have come up with this series of three episodes where we interact with global eCommerce experts and thought-leaders to gain insights into the biggest eCommerce personalization trends taking shape in 2021 and beyond.

In the third episode, our host, Tim Moran, VP- Enterprise Engagement, Netcore and Edward Chenard, Sr. Director- Data Science and Business Intelligence at Olo unravel insights on how e-commerce brands can unlock new waves of user growth, conversion, and retention through the power of AI-led personalization.

Edward shares insights on:

Tune in to understand how eCommerce brands are using leveraging the power technologies like data science, AI, and analytics to deliver personalized exceptional customer experiences at scale.

The BFSI industry has seen a massive change since the onset of the pandemic. Brands have been forced to offer digital solutions to interact and engage with their customers while customers have had to adopt digital platforms for most of their services. Digital transformation is driving this change. 

To understand how BFSI brands are keeping pace with evolving market trends and consumer behavior, we caught up with Khalid Raheel, Chief Marketing Officer at Amar Bank.

Amar Bank, the first FinTech powered bank in Indonesia, has been revolutionizing the banking experience for the untapped, to those who ‘need’ and not only to those who ‘want’. Running with four branches in Jakarta and Surabaya, Amar Bank is able to efficiently serve the cities by focusing on digital channels, requiring no customers to travel.

In a recent insightful chat with Khalid, we got to hear his thoughts on:

Tune in to gain insights on how the BFSI industry is leveraging cutting-edge marketing technology to build a strong everlasting bond with their customers

The global landscape of retail has changed since the onset of the pandemic in 2020 with brick and mortar brands taking a backseat due to increasing health and safety concerns. Thus, the spotlight has fallen on eCommerce brands globally as customers have been forced to migrate to buying online.

To ensure customers are satisfied with their product offerings, brands are delivering personalized user experiences with a focus on effective customer engagement and retention.

In this series of three episodes, we interact with global eCommerce experts and thought-leaders to get their insights into the biggest eCommerce personalization trends taking shape in 2021 and beyond.

In the second episode, our host, Tim Moran and Chloe Thomas, author, keynote speaker and host of eCommerce MasterPlan podcast, unravel insights on how pure-play eCommerce and DTC e-commerce brands can unlock new waves of user growth, conversion, and retention through the power of personalized CX at scale.

Chloe shares insights on:

Tune in to understand how eCommerce brands are using various marketing technologies to build effective long-lasting customer relationships.

The pandemic of 2020 has put the spotlight on eCommerce globally as customers have migrated to buying online.

To ensure that customers are satisfied with their product offerings, brands are delivering personalized user experiences that drive higher platform stickiness and revenues.

In the series of three episodes, we interact with global eCommerce experts and thought-leaders to get their insights into the biggest eCommerce personalization trends taking shape in 2021 and beyond.

In the first episode, our host, Tim Moran and Kunle Campbell, Outsourced eCommerce CMO discuss how the eCommerce landscape has changed with brands focusing more on personalization to address customer acquisition, engagement and retention challenges.

Kunle shares insights on:

Tune in to understand how personalization is becoming a key driver for success in the eCommerce space.

The last few years saw customers shift their preference from buying clothes at retail outlets to conveniently buying online on their gadgets. This change in customer behavior was further accelerated by COVID-19 as customers had to depend on buying online for most of their shopping needs. Despite COVID-19 beginning to ease off slowly, customers believe that shopping online is a lot more convenient than having to go from store to store to get what they’re looking for. E-commerce brands are thus doing their best to keep their hard-earned customers engaged on their platform by delivering personalized user experiences.

We caught up with Mohit Panjwani, Associate Director- Revenue Growth at Myntra to understand how e-commerce fashion brands like Myntra are leveraging the power of customer data and marketing analytics to craft memorable and personalized shopping experiences.

Myntra is India’s leading e-commerce company committed to making fashion and lifestyle products accessible to everyone. From its birth as a customization company in 2007 to being technology and fashion pioneers today, Myntra has grown to become the ultimate destination for fashion and lifestyle, being host to a wide array of merchandise including clothing, footwear, accessories, jewellery, personal care products, etc.

Mohit shares his thoughts on:

Tune in to gain insights on how the best in the business caters to customer needs and requirements by delivering customer experiences at scale.

The real estate industry was negatively impacted by the COVID-19 pandemic. With customers apprehensive about investing in real estate or buying property, there was a resultant dip in demand and revenues.

The turn of the year is seeing a revival in the sector as customers are slowly getting back to making investments and buying homes of their own.

Housing Development Finance Corporation Limited (HDFC Ltd.) has pioneered housing finance in India and has assisted 6.6 million Indians to own a home of their own. They cater to over 2400 towns and cities across India.

To understand how BFSI brands are keeping pace with evolving market trends and consumer behavior, we caught up with Renu Karnad, Managing Director at HDFC Ltd.

In a recent insightful chat with Renu we unravelled:

Tune in to gain insights on how the BFSI industry is leveraging cutting-edge marketing technology to stay connected with their customers.

The conditions prevailing in the post-COVID world have benefitted online grocery players. With customers still hesitant to venture out unnecessarily, they’ve migrated to buying online to fulfill their daily needs.

Founded in December 2013, Grofers is India’s leading online grocery app with a vision to empower middle-income families to live a better life. Grofers runs a fast and lean supply chain to help their customers save on their everyday essentials, they manage a network of 12,000 partner stores to deliver quality products in 28 cities across the country.

To understand how e-commerce brands have combated pandemic-related user retention challenges and scaled by leveraging the power of data-driven marketing and personalized CX, we caught up with Vakul Agarwal, Head- Revenue & Retention at Grofers.

Vakul highlights the following:

Tune in to gain insights on how the digital grocery industry is continuing to delight customers at scale.

The BFSI industry acts as the bedrock of a nation’s economy. During the current times dictated by lockdowns, social distancing, and work from home; interacting with customers through digital platforms has become the norm.

Established in 1994, Kotak Securities is one of the oldest and largest Equity Broking Houses in India. As a subsidiary of Kotak Mahindra Bank Ltd., they bring opportunities in capital markets by empowering their customers through knowledge and technology...and, have always believed in being #DigitalFirst.

To understand how Netcore’s Marketing Automation platform is helping Kotak Securities achieve their goal of engaging and retaining their customers at scale, we caught up with Janika Tiwari, Associate Vice President - Third Party Products at Kotak Securities.

Janika highlights the following:

Tune in to gain insights on how the BFSI industry is adapting to change by engaging intelligently with their customers across channels and platforms.