The Martechno Beat: Decoding Martech!

eCommerce Series: Episode 3- Unlocking new waves of user growth, conversion, and retention through the power of personalized CX at scale


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The eCommerce space has grown exponentially over the past year with evolving market trends and user behavior. Customers of our generation are not merely looking for products that satisfy their requirements but are also looking to associate with brands that consistently offer them 1:1 personalized customer experiences.

Brands have understood this phenomenon and are now looking to deliver personalization at all the touchpoints across the customer journey to ensure they are able to keep their customers satisfied.

To gain more insights into the eCommerce industry, we have come up with this series of three episodes where we interact with global eCommerce experts and thought-leaders to gain insights into the biggest eCommerce personalization trends taking shape in 2021 and beyond.

In the third episode, our host, Tim Moran, VP- Enterprise Engagement, Netcore and Edward Chenard, Sr. Director- Data Science and Business Intelligence at Olo unravel insights on how e-commerce brands can unlock new waves of user growth, conversion, and retention through the power of AI-led personalization.

Edward shares insights on:

  1. How e-commerce brands can build a scalable personalization strategy by capturing data across channels and platforms
  2. The role data science plays in creating a sustainable personalization strategy
  3. How an e-commerce brand can strike the balance between using AI to deliver 1:1 product recommendations or enabling marketers to create pre-defined customer journeys
  4. Examples of e-commerce brands that are acing personalization at scale and the strategies they implement to achieve growth
  5. Top e-commerce personalization trends to watch out for in 2021 and beyond
  6. Tune in to understand how eCommerce brands are using leveraging the power technologies like data science, AI, and analytics to deliver personalized exceptional customer experiences at scale.

    ...more
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    The Martechno Beat: Decoding Martech!By Netcore

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