The BFSI industry has seen a massive change since the onset of the pandemic. Brands have been forced to offer digital solutions to interact and engage with their customers while customers have had to adopt digital platforms for most of their services. Digital transformation is driving this change. 

To understand how BFSI brands are keeping pace with evolving market trends and consumer behavior, we caught up with Khalid Raheel, Chief Marketing Officer at Amar Bank.

Amar Bank, the first FinTech powered bank in Indonesia, has been revolutionizing the banking experience for the untapped, to those who ‘need’ and not only to those who ‘want’. Running with four branches in Jakarta and Surabaya, Amar Bank is able to efficiently serve the cities by focusing on digital channels, requiring no customers to travel.

In a recent insightful chat with Khalid, we got to hear his thoughts on:

Tune in to gain insights on how the BFSI industry is leveraging cutting-edge marketing technology to build a strong everlasting bond with their customers