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Product Management Lessons from India’s Housing Finance Pioneer, HDFC Ltd.
The real estate industry was negatively impacted by the COVID-19 pandemic. With customers apprehensive about investing in real estate or buying property, there was a resultant dip in demand and revenues.
The turn of the year is seeing a revival in the sector as customers are slowly getting back to making investments and buying homes of their own.
Housing Development Finance Corporation Limited (HDFC Ltd.) has pioneered housing finance in India and has assisted 6.6 million Indians to own a home of their own. They cater to over 2400 towns and cities across India.
To understand how BFSI brands are keeping pace with evolving market trends and consumer behavior, we caught up with Renu Karnad, Managing Director at HDFC Ltd.
In a recent insightful chat with Renu we unravelled:
Tune in to gain insights on how the BFSI industry is leveraging cutting-edge marketing technology to stay connected with their customers.
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The real estate industry was negatively impacted by the COVID-19 pandemic. With customers apprehensive about investing in real estate or buying property, there was a resultant dip in demand and revenues.
The turn of the year is seeing a revival in the sector as customers are slowly getting back to making investments and buying homes of their own.
Housing Development Finance Corporation Limited (HDFC Ltd.) has pioneered housing finance in India and has assisted 6.6 million Indians to own a home of their own. They cater to over 2400 towns and cities across India.
To understand how BFSI brands are keeping pace with evolving market trends and consumer behavior, we caught up with Renu Karnad, Managing Director at HDFC Ltd.
In a recent insightful chat with Renu we unravelled:
Tune in to gain insights on how the BFSI industry is leveraging cutting-edge marketing technology to stay connected with their customers.