The Martechno Beat: Decoding Martech!

In this session of The Martechno Beat podcast, we chat with Sanjeev Nichani, Head - CRM and Loyalty at Apparel group, about his experience managing the world’s largest loyalty program. We also cover the loyalty program offered by the Apparel group and discuss best practices for organizations that are getting started with customer loyalty.

Sanjeev Nichani is a seasoned CRM and loyalty marketing professional with over 15 years of experience across retail and loyalty marketing. He has worked with various brands such as State Bank of India, Raymond Limited, and ZEE5, among others.

Here’s a brief breakdown of what this episode covers:

• Apparel Group - a brief introduction

• Metrics that Sanjeev wakes up to

• Experience managing the world’s largest loyalty program

• What's in store for Apparel group customers for 2022

• Striking the right balance of personalization for customer delight

• Best practices for organizations that are getting started with Customer Loyalty

• Thoughts on Metaverse and ‘Phygital’ Experience

In this episode of The Martechno Beat podcast, we get into an exciting and insightful discussion on the transformation of the eCommerce landscape in the post-pandemic era with Mr. Claudiu Berechet.

Claudiu has previously led Vivre's endeavor to improve its marketplace platform by analyzing and improving all customer touch-points. He has rich experience in customer engagement, loyalty programs, CDXP, UX/UI, RFM modeling, and everything around customer centricity in the eComm world.

In this session, we discuss:

1. How eCcomm has survived and grown through the pandemic era as more customers prefer to buy online

2. How eComm companies in the EU have started to explore and adopt SaaS-based cloud solutions as they understand their potential

3. How email as a channel still remains one of the most profitable and cost-effective channels despite many new channels introduced

4. How the eComm market is heavily investing in ML and RFM modeling powered by CDPX tools

In this session of The Martechno Beat Podcast, we cover the services and features offered by TopKarir Indonesia and how they are building a community of young professionals and small businesses who need guidance to get going in their respective journeys.

We are joined by Diana Tanu, CMO at TopKarir to discuss the latest trends in the job market and how young professionals can leverage the same to get ahead in their careers. We also cover the best practices to create a digital experience for our users using marketing automation and engagement platforms. And lastly, how digital is going to shape the future of jobs and how companies and job seekers need to be adept at this change.

Here’s a brief breakdown of all that was covered in this episode:

In this episode of The Martechno Beat Podcast, we have the pleasure to sit down with a fascinating guest and the Chief Marketing Officer of Daraz Bangladesh (a wholly-owned subsidiary of Alibaba Group) - Md. Tajdin Hassan.

Joined by our hosts Prashant Pramhans – VP Growth, and Mayank Tomar – AVP Product Sales from Netcore Cloud, they delved into the rise of Daraz from a small online fashion retailer to the largest eCommerce player in Bangladesh.

Tajdin opens up about the journey of Daraz and how it got to where they are today. He breaks down strategies adopted by the Alibaba-owned brand and how it aligned to the emerging market trends to better penetrate the market and create a significant presence.

He shares learnings and experiences along the way and talks about what worked for the brand to create engagement among its users and customers for higher conversions.

Here’s a sneak peek into what we discussed in this episode:

In this episode of The Martechno Beat Podcast, we cover the growth story of Pizza Hut.

We're in the midst of a significant transition in how people use and buy software products. For a very long time, sales and marketing have been on opposite sides of the table. While Sales focuses on getting as much revenue as possible, Marketing focuses on acquiring as many users as possible and then retaining them. This separation between sales and marketing is one of the reasons why growth hacking has come into existence.

The approach followed by new-age companies is by focusing on product-led growth. User acquisition, expansion, conversion, engagement, and retention are all largely driven by the product itself under product-led growth (PLG). While SaaS companies have been successful with PLG, the reality is that the majority of companies have not adopted a PLG approach, and we believe it's a missed opportunity.

To get a deep understanding of how to leverage product-led growth to grow business exponentially, we caught up with Srikrishnan Ganeshan, Co-founder at Rocketlane, and Bruno Grill Coelho, Head of Customer Experience at alt.bank

Srikrishnan and Bruno shared compelling insights on:

Tune in to understand how product-led growth has become the key driver of success for numerous brands in today’s world.

The COVID-19 pandemic had a massive impact on the economy, which resulted in a decrease in fixed deposit and saving schemes interest rates. Thus, investing in stock markets emerged as the top choice for most investors. A record 142 lakh new individual investors entered the Indian stock market in the financial year 2020-2021. The rise in digital technology, including cheap trading platforms has made life easier for individuals to start investing.

To understand how the pandemic led to an increase in the number of investors in the stock market, we caught up with Shashank Ramugade, CMO of Teji Mandi.

Teji Mandi is a SEBI Registered Investment Advisor. It makes investment in the stock market easy by providing advisory services via an app.

Shashank shared interesting insights on:

Tune in to understand how investment advisors are making investment easy for individuals looking to start investing.

The world is evolving rapidly. In today’s world, people don’t just use products but interact with them at a higher level. As consumption habits change over time, people are using products in different ways. In order to stay on top of trends and changes, companies have a lot to think about. The challenge ahead of companies is that there are alternative products coming up at the same time. The onus is thus on them to showcase the unique value their product provides and how it addresses the needs and necessities of the customers.

With insights from the generation of finest founders, today we have with us Udayan Walvekar, Product - Growth at Razorpay and Co-founder of GrowthX sharing his thoughts on product growth journeys.

Razorpay is India’s first full-stack financial solutions company. Started in 2014, Razorpay has grown from being a payment gateway provider to a solutions-driven organization boasting of an extensive products suite to accept and disburse payments as well as raise capital and park money.

GrowthX is India’s top learning platform for high-performance founders, product teams, growth teams, and early-stage startup founders. Founded in 2019, GrowthX’s mission is to create million growth teams across all organizations over the next decade.

Udayan shared compelling insights on:

Tune in to understand how product-led growth can help you deliver the best value of your product and grow your business exponentially.

The pandemic led to substantial changes in the eCommerce and retail industry and was a major reason why so many users shopped online. As more customers shift towards online shopping, the eCommerce market will grow at an exponential rate in the coming years. According to ecommerceDB, the Turkish eCommerce market contributed to the global growth rate of 26% in 2020, with a 43% increase. New markets are emerging, and established markets have the potential to grow even more.

To get a deep understanding of how eCommerce brands tackled pandemic-related challenges by building strong engagements with customers, we caught up with Erim Ozer, Customer Growth Director at Turkey’s n11.com

n11.com is a leading Turkish based eCommerce platform that offers a wide range of apparel, electronics, and homeware products. Founded in 2012, it brings together thousands of brands and stores to millions of customers. n11.com is one of the most popular shopping websites in Turkey.

Erim shared interesting insights on:

Learn how Turkish eCommerce brands leveraged the latest digital trends and technologies to achieve success in a highly-competitive market.

The last year and a half have seen a massive transformation in the retail and eCommerce landscape. eCommerce saw growth which would have taken a couple of years in just a couple of months. This presented great opportunities to brands that evolved rapidly by leveraging digital technologies to engage with their customers. Even traditional in-store brands evolved and got into the online space.

To understand how global eCommerce brands have scaled rapidly in a constantly evolving retail world, we caught up with Chandan Mahajan, the Co-Founder and CGO of dotkonnekt.

dotkonnekt is a management consulting firm that enables collaborative disruption and collective enrichment for progressive retailers, innovative start-ups & smart investors.

Chandan shared interesting insights on:

Tune in to understand how global retail and eCommerce brands are growing rapidly by pivoting their strategies to address customer needs and requirements.