The Martechno Beat: Decoding Martech!

‘Necessity is the mother of invention.’ In the wake of the pandemic, two things that have become the new normal are ‘Work from Home’ and ‘Online learning’. Edtech companies have been some of the biggest beneficiaries amidst the prevailing situation. With students confined to their homes, digital education has evolved as the only way to continue learning.

BYJU’S is the world's most valuable Edtech company and the creator of India’s most loved school learning app, BYJU’s - The Learning App, launched in 2015. The app, which has over 70 million registered students offers highly adaptive and effective learning programs for students from classes 1-12 and those preparing for competitive exams like JEE, NEET, and IAS.

To understand more about the evolution of Edtech in the wake of the pandemic and how BYJU’S has managed to meet the changing behavioral patterns and needs of students and/or parents during the pandemic, we caught up with Yatish Chandra, Product Manager at BYJU’s.

Yatin highlights the following:

Tune in to gain insights on how the Edtech space is combating change in the education space by offering greater convenience to students through digital transformation.

2020 has been a watershed year for digital transformation. The prevailing conditions have compelled numerous B2C and D2C brands across industries to prioritize the use of marketing and technology together to engage with their customers.

With a sea change being observed in the marketing space as brands go digital, it’s also important for brands and marketers to keep up with the latest trends. To learn about the biggest and latest martech trends in the emerging markets of the Middle East and Africa, we caught up with Sanjay Swamy, Co-Founder and Director of Partnerships at MarTech Vibe.

MarTech Vibe is the Middle East’s only multi-channel media platform focused on marketing technology. As the pioneer and the most trusted brand in the region, they connect technology brands with the region’s most dynamic marketing leaders.

Sanjay highlights the following during our discussion:

Tune in to gain insights on the digital transformation and martech trends that will continue to take industries across regions by storm beyond 2020!

The COVID-19 enforced lockdown this year has led to customers migrating online to fulfill their shopping needs. This change in market trend has been a boon for e-commerce brands.

Purplle, an online portal, showcases some of the best products from the leading brands in the world in cosmetics, skincare, hair care, and fragrances.

To understand how Purplle.com scaled e-commerce growth in a competitive industry by harnessing digital marketing, we caught up with Neha Malhan, Director- Retention at Purplle.com.

Neha highlights the following:

Listen on to learn how an industry leader like Purplle personalizes shopping experiences e-commerce shopping experiences at scale, staying true to their customer-first mindset.

2020 has seen a massive transformation in customer behavior as COVID-19 forced customers to depend on e-commerce marketplaces for their buying needs. Brands have realized this change and have looked to acquire, engage, and retain customers by delivering personalized experiences that keeps them loyal to the brand.

To understand how e-commerce brands are delivering delightful data-driven customer experiences, we caught up with Annabel Nguyen, Growth Marketing Lead at Cho Tot.

Annabel also highlights the following:

Tune in to learn how to engage with and retain your customers by delivering personalized customer experiences at scale!

The COVID-19 pandemic has forced brands across industries to go digital. Traditional brands have found it difficult to adapt to this sudden and unexpected change. Even their customers have been forced to switch to digital platforms for their services. Thus, it has become important for brands to serve their customers with personalized experiences across digital channels.

Globe Telecom, a leading telecommunications company in Asia, strives to enrich the lives of its millions of subscribers by delivering the best and personalized products and services.

To understand how traditional, offline brands are adapting to change by making the transition to digital platforms, we caught up with Michelle Fernandez-Castillo, Head of Digital Experience at Globe Telecom.

Michelle highlights the following:

Tune in to learn how to create a robust digital strategy by providing omnichannel personalized customer experiences at scale!

The E-commerce industry has been one of the biggest beneficiaries of the COVID-19 pandemic due to the change in customer behavior. With customers shopping online to satisfy their shopping needs, brands have had to cater to their customer’s needs by delivering personalized experiences across channels.

Fynd is India’s largest offline-to-online (O2O) omnichannel platform that works with brands & retailers to sell products across different online & offline channels beyond the store. Customers can buy these products on Fynd’s website or the app or other prominent marketplaces like Amazon, Myntra, Tata CLiQ, Ajio, Flipkart and Google.

To understand how Fynd aims to reach out to a wider user base by collaborating with us to achieve a high notification delivery rate through Netcore’s Smart Push technology, we caught up with Puneet Sachdev, Lead & Product Growth Manager at Fynd.

Puneet highlights the following:

Tune in to learn how e-commerce brands are directly engaging with customers across different channels through personalization to accelerate growth!

The BFSI industry acts as the foundation of a nation’s economy. The COVID-19 pandemic has reiterated the importance of insurance in the customers’ minds. At such a time, BFSI brands have adopted a digital approach powered by marketing automation and personalization to engage with their customers.

GoBear is a leading financial services platform in Southeast Asia. Its mission is to improve the financial health of their customers by being a one-stop solution for all financial instruments from insurance to loans.

To learn how the insurance sector is countering adversity during these challenging times, we caught up with Azril Arif, Regional Director- Performance Marketing & CRM at GoBear.

Azril shares his insights on:

Tune in to learn how insurance brands are building a strong connection with customers and achieving growth through a digital-focused approach.

Customers have been forced to buy online due to lockdown and social distancing measures enforced due to the COVID-19 pandemic. This scenario has worked in the favor of D2C brands that have shifted their focus to selling online.

Priya Foods is a food products company that is a part of the multi-billion dollar Indian conglomerate Ramoji Group. They have an array of food products from pickles to snacks to instant mixes tailor-made to Indian tastes and cuisines.

To understand how D2C brands are adopting a customer-focused approach to uplift customer engagement and retention, we caught up with Janaki Raman, Head of Marketing Strategy & Branding at Priya Foods.

Janaki highlights the following:

Tune in to learn how D2C brands are leveraging the opportunities presented by directly engaging with customers through personalization to accelerate growth!

The COVID-19 pandemic and enforced lockdowns have impacted the travel industry. But, with things beginning to gradually open up, the industry is bracing itself for future growth. To build greater customer confidence, online travel brands are doubling-down on their digital marketing strategy, experimenting with personalized offers and messaging.

SOTC Travel Ltd., the market leader in this space continues to innovate. They’ve had to adapt and focus on delivering other services and solutions to their customers as a part of their offerings.

To understand how SOTC Travel Ltd. continues to combat the situation and uplift its digital marketing strategy, we caught up with Tushar Ghagawe, AVP - Group Digital Marketing at Thomas Cook India Ltd. and SOTC Travel Ltd.

Tushar highlights the following:

Learn how an industry leader like SOTC Travel Ltd. uses omnichannel personalization and marketing automation to “book” a path to re-growth in the Indian travel industry!

The COVID-19 pandemic has underscored the importance of the health and life insurance industry.  Digital transformation and personalization have become critical levers of growth for insurance brands; in an increasingly competitive market.

BPI-Philam is a strategic alliance between two leading financial companies in the Philippines- The Philippine American Life and General Insurance Company (Philam Life) and Bank of the Philippine Islands (BPI). Being one of the premier insurance companies in the Philippines, they harness the power of omnichannel personalization to deliver tailor-made experiences to its customers.

To understand how the insurance sector is engaging effectively with customers by offering personalized experiences at scale, we caught up with Vonn Tanchuan, Assistant Manager - Digital Marketing at BPI-Philam.

Vonn shares his insights on:

Tune in to understand how an industry leader like BPI-Philam uses personalized marketing to engage customers and drive growth in the Philippines' insurance sector!