The Martechno Beat: Decoding Martech!

Building a Learner-Centric Digital Transformation Strategy Like the World’s Most Valuable Edtech Company, BYJU’S


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‘Necessity is the mother of invention.’ In the wake of the pandemic, two things that have become the new normal are ‘Work from Home’ and ‘Online learning’. Edtech companies have been some of the biggest beneficiaries amidst the prevailing situation. With students confined to their homes, digital education has evolved as the only way to continue learning.

BYJU’S is the world's most valuable Edtech company and the creator of India’s most loved school learning app, BYJU’s - The Learning App, launched in 2015. The app, which has over 70 million registered students offers highly adaptive and effective learning programs for students from classes 1-12 and those preparing for competitive exams like JEE, NEET, and IAS.

To understand more about the evolution of Edtech in the wake of the pandemic and how BYJU’S has managed to meet the changing behavioral patterns and needs of students and/or parents during the pandemic, we caught up with Yatish Chandra, Product Manager at BYJU’s.

Yatin highlights the following:

  • The genesis and growth of BYJU’S as the leader in India’s Edtech space and how BYJU’s has aligned to the new normal in response to evolving student behavior
  • Key KPIs that are tracked to measure user engagement and retention in the Edtech space
  • The use of AI engines to drive greater platform stickiness and revenue growth
  • Innovative product strategies undertaken across channels and platforms
  • Interesting trends to look forward to in the Edtech and product development space
  • Tune in to gain insights on how the Edtech space is combating change in the education space by offering greater convenience to students through digital transformation.

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    The Martechno Beat: Decoding Martech!By Netcore

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