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D2C Customer Engagement and Retention Lessons From India's Priya Foods
Customers have been forced to buy online due to lockdown and social distancing measures enforced due to the COVID-19 pandemic. This scenario has worked in the favor of D2C brands that have shifted their focus to selling online.
Priya Foods is a food products company that is a part of the multi-billion dollar Indian conglomerate Ramoji Group. They have an array of food products from pickles to snacks to instant mixes tailor-made to Indian tastes and cuisines.
To understand how D2C brands are adopting a customer-focused approach to uplift customer engagement and retention, we caught up with Janaki Raman, Head of Marketing Strategy & Branding at Priya Foods.
Janaki highlights the following:
Tune in to learn how D2C brands are leveraging the opportunities presented by directly engaging with customers through personalization to accelerate growth!
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By Netcore
5
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Customers have been forced to buy online due to lockdown and social distancing measures enforced due to the COVID-19 pandemic. This scenario has worked in the favor of D2C brands that have shifted their focus to selling online.
Priya Foods is a food products company that is a part of the multi-billion dollar Indian conglomerate Ramoji Group. They have an array of food products from pickles to snacks to instant mixes tailor-made to Indian tastes and cuisines.
To understand how D2C brands are adopting a customer-focused approach to uplift customer engagement and retention, we caught up with Janaki Raman, Head of Marketing Strategy & Branding at Priya Foods.
Janaki highlights the following:
Tune in to learn how D2C brands are leveraging the opportunities presented by directly engaging with customers through personalization to accelerate growth!