The Martechno Beat: Decoding Martech!

Omnichannel Personalization and Marketing Automation Lessons from Southeast Asia’s Top Financial Services Platform, GoBear

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The BFSI industry acts as the foundation of a nation’s economy. The COVID-19 pandemic has reiterated the importance of insurance in the customers’ minds. At such a time, BFSI brands have adopted a digital approach powered by marketing automation and personalization to engage with their customers.

GoBear is a leading financial services platform in Southeast Asia. Its mission is to improve the financial health of their customers by being a one-stop solution for all financial instruments from insurance to loans.

To learn how the insurance sector is countering adversity during these challenging times, we caught up with Azril Arif, Regional Director- Performance Marketing & CRM at GoBear.

Azril shares his insights on:

  • The genesis and growth story of GoBear
  • The impact of COVID-19 on the insurance industry
  • How Netcore Smartech’s Marketing Automation solution has enabled them to deliver personalization CX seamlessly
  • The underestimated power of Email and Browser Push Notifications as engagement channels that marketers need to use effectively
  • Marketing trends that we can expect to see in 2021: CDP and personalization

    • Tune in to learn how insurance brands are building a strong connection with customers and achieving growth through a digital-focused approach.

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    The Martechno Beat: Decoding Martech!By Netcore
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