The COVID-19 pandemic has forced brands across industries to go digital. Traditional brands have found it difficult to adapt to this sudden and unexpected change. Even their customers have been forced to switch to digital platforms for their services. Thus, it has become important for brands to serve their customers with personalized experiences across digital channels.

Globe Telecom, a leading telecommunications company in Asia, strives to enrich the lives of its millions of subscribers by delivering the best and personalized products and services.

To understand how traditional, offline brands are adapting to change by making the transition to digital platforms, we caught up with Michelle Fernandez-Castillo, Head of Digital Experience at Globe Telecom.

Michelle highlights the following:

Tune in to learn how to create a robust digital strategy by providing omnichannel personalized customer experiences at scale!