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Scaling Personalization-led E-Commerce Growth in the Cosmetics Space Like India’s Purplle
The COVID-19 enforced lockdown this year has led to customers migrating online to fulfill their shopping needs. This change in market trend has been a boon for e-commerce brands.
Purplle, an online portal, showcases some of the best products from the leading brands in the world in cosmetics, skincare, hair care, and fragrances.
To understand how Purplle.com scaled e-commerce growth in a competitive industry by harnessing digital marketing, we caught up with Neha Malhan, Director- Retention at Purplle.com.
Neha highlights the following:
Listen on to learn how an industry leader like Purplle personalizes shopping experiences e-commerce shopping experiences at scale, staying true to their customer-first mindset.
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By Netcore
5
11 ratings
The COVID-19 enforced lockdown this year has led to customers migrating online to fulfill their shopping needs. This change in market trend has been a boon for e-commerce brands.
Purplle, an online portal, showcases some of the best products from the leading brands in the world in cosmetics, skincare, hair care, and fragrances.
To understand how Purplle.com scaled e-commerce growth in a competitive industry by harnessing digital marketing, we caught up with Neha Malhan, Director- Retention at Purplle.com.
Neha highlights the following:
Listen on to learn how an industry leader like Purplle personalizes shopping experiences e-commerce shopping experiences at scale, staying true to their customer-first mindset.