2020 has been a watershed year for digital transformation. The prevailing conditions have compelled numerous B2C and D2C brands across industries to prioritize the use of marketing and technology together to engage with their customers.

With a sea change being observed in the marketing space as brands go digital, it’s also important for brands and marketers to keep up with the latest trends. To learn about the biggest and latest martech trends in the emerging markets of the Middle East and Africa, we caught up with Sanjay Swamy, Co-Founder and Director of Partnerships at MarTech Vibe.

MarTech Vibe is the Middle East’s only multi-channel media platform focused on marketing technology. As the pioneer and the most trusted brand in the region, they connect technology brands with the region’s most dynamic marketing leaders.

Sanjay highlights the following during our discussion:

Tune in to gain insights on the digital transformation and martech trends that will continue to take industries across regions by storm beyond 2020!