The Martechno Beat: Decoding Martech!

Digital Marketing Lessons from India’s Travel and Tourism Major, SOTC Travel Ltd.

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The COVID-19 pandemic and enforced lockdowns have impacted the travel industry. But, with things beginning to gradually open up, the industry is bracing itself for future growth. To build greater customer confidence, online travel brands are doubling-down on their digital marketing strategy, experimenting with personalized offers and messaging.

SOTC Travel Ltd., the market leader in this space continues to innovate. They’ve had to adapt and focus on delivering other services and solutions to their customers as a part of their offerings.

To understand how SOTC Travel Ltd. continues to combat the situation and uplift its digital marketing strategy, we caught up with Tushar Ghagawe, AVP - Group Digital Marketing at Thomas Cook India Ltd. and SOTC Travel Ltd.

Tushar highlights the following:

  • The genesis and growth story of SOTC Travel Ltd.
  • How the travel industry has combated the challenges posed by COVID-19
  • How brands are using digital platforms to improve customer engagement and retention
  • How Netcore Smartech’s omnichannel personalization and marketing automation solution is helping SOTC build a strong digital presence across platforms
  • Key focus areas for marketers to scale digitally in a post COVID-19 world
  • Key metrics to measure and track marketing ROI

    • Learn how an industry leader like SOTC Travel Ltd. uses omnichannel personalization and marketing automation to “book” a path to re-growth in the Indian travel industry!

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    The Martechno Beat: Decoding Martech!By Netcore
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