The Martechno Beat: Decoding Martech!

The lockdown enforced by the COVID-19 pandemic has put e-commerce at the forefront of retail. Customers have had to migrate online for their shopping needs. And, this reality has played out across geographies and markets, mature and emerging.

Planet54.com, one of South Africa’s top e-commerce platforms, finds itself at the center of this revolution in Africa. Customers who were slow to embrace the e-commerce industry due to a lack of trust have now undergone a change in mindset and are increasing consumption online.

As a market leader, Planet54.com harnesses omnichannel personalization and marketing automation to ace e-commerce growth by delivering 1:1 customer experiences at scale.

To understand how they have constantly adapted to a volatile market in an emerging economy, we caught up with Shahil Maharaj, Managing Director at Planet54.com.

Shahil highlights the following:

Tune in to learn how an industry leader like Planet54.com uses omnichannel personalization and marketing automation to pursue hyper-growth in the South African e-commerce space!

The COVID-19 pandemic has led to many around the world losing their jobs. Job portals have had their hands full, ever since, assisting job seekers find jobs to get their careers back on track.

Kalibrr, an end-to-end recruitment platform, is Southeast Asia’s fastest-growing talent marketplace. They continue to work tirelessly to ensure individuals find the most relevant jobs that match their skill-sets, interests, and preferences.

To understand how Kalibrr leverages AI and personalization to drive their job-matching engine and help job seekers, we caught up with AJ Avanez, Marketing Operations Supervisor at Kalibrr.

Avanez highlights the following:

Tune in to learn how an industry leader like Kalibrr is using personalization to help job seekers in Southeast Asia.

COVID-19 has had a major impact on most industries around the world, with conglomerates having to deal with a hit in multiple businesses. Kompas Gramedia, one of the largest conglomerates and media pioneers in Indonesia, since 1963, has also had to deal with this crisis with caution.

Yet they’ve combated this situation effectively by strengthening their presence across digital platforms. To understand how Kompas Gramedia is leveraging personalization and data-driven marketing to uplift business performance, we caught up with Omar Abdillah, Head of Data at Kompas Gramedia.

Omar highlights the following:

Tune in to learn how an industry-pioneer like Kompas Gramedia is acing growth with personalization as an important catalyst!

Bridging the gap between consumer demand and supply while uplifting standards of living depends a lot on access to technology and the internet. And, Mapan, a GoJek company, has done just that since 2009 in Indonesia.

Mapan focuses on providing a network of thousands of lower-income communities with better access to valuable products and services using technology.

We caught up with Astari Rosmalina, Head of Digital Marketing & Creative to understand how they’re able to increase app user engagement through cutting-edge mobile marketing.

Astari highlights the following:

Tune in to learn how Mapan, a GoJek company, is turbocharging its mobile marketing strategy by increasing app push notification delivery rates!

The COVID-19 pandemic has affected most industries. But, for some industries like OTT, this period has turned out to be a watershed moment. In fact, since March 2020; the average time spent by Indian users on OTT platforms has increased by 30-60%.

To understand how an industry leader like ZEE5 is understanding user behavior to deliver personalized user experiences we caught up with Vani Garg Dixit, Head of Customer Lifecycle Management at ZEE5.

ZEE5 was launched in 2018 as the video on-demand service run by Essel Group via its subsidiary Zee Entertainment Enterprises. Offering content in 12 Indian languages, ZEE5 has rapidly established itself as India's Entertainment Super-app. 

Vani discusses the following:

Tune in to learn how an industry leader like ZEE5 continues to keep OTT users engaged through the power of personalized user experiences!

They say content is king, but distribution is the kingdom. Few digital media entertainment companies in India have cracked that code as successfully as Pocket Aces over the last few years alone.

To understand how they continue to create viral video content that wins, we caught up with Sindhu Biswal, Senior Growth Marketer at Pocket Aces.

Pocket Aces is India's leading digital media entertainment company, whose mission is to solve boredom. The company operates 5 socially distributed content brands: FilterCopy (short videos), Dice Media (multi-episode web series), Gobble (lifestyle videos), Jambo (young-adult animation shorts), and Nutshell (infotainment videos),  as well as a direct-to-consumer platform: Loco (game streaming and e-sports app).

Sindhu shares solid insights on the following:

Tune in to learn how Pocket Aces is unlocking user engagement and higher mind-share through viral video content across social media.

The e-health industry in India is likely to be worth $16 billion by 2025, with over 850 million digital customers. The online pharmacy segment has emerged as a strong growth driver, especially in the COVID-19 era.

To learn how an industry pioneer like Medlife is re-calibrating their growth strategies to cater to surging demand, we caught up with Meera Iyer, Chief Marketing Officer at Medlife.

Medlife is India's largest e-health and online pharmacy platform that aims to make healthcare accessible and affordable in India. To make this happen, they bring doctors, pharmacists, and consumers under one digital ambit. 

Meera highlights the following:

Listen on to learn how Medlife is adopting 1:1 personalization and marketing automation as the "vaccine" against low conversions, customer engagement, and retention.

The global OTT streaming market is expected to grow from $104.11 billion in 2019 to $161.37 billion in 2020. This exponential growth is largely being fueled by the COVID-19 pandemic that has nudged more users to seek entertainment online.

Owing to this content consumption surge, it has become inevitable for OTT industry players to use cutting edge technology like AI, predictive analytics, and personalization to deliver relevant 1:1 content.

To understand how an industry leader like SonyLIV is combating user retention challenges, we caught up with Manish Dhanwani, Senior Marketing Manager at SonyLIV.

Launched in 2013, SonyLIV is owned by Sony Pictures Networks - India. With a rich library comprising content across a plethora of genres, it is one of the top 5 OTT services in India.

Manish highlights the following:

Tune in to learn from an industry leader like SonyLIV on how new-age technology like AI and personalization is helping them deliver unique user experiences at scale!

COVID-19 has affected every industry differently and fintech is no exception. As the world is shifting from ‘respond’ to ‘recover’ to ‘resurrect’, it is an opportune time for players to be agile and think big. Fintech could play a critical role in helping the economies shift from the crisis mode with innovative financial solutions.

To understand how fintech players can leverage data-driven mobile marketing, we caught up with Musa Bhat, Marketing Manager at SmartCoin Financials.

Founded in 2016, SmartCoin Financials is a next-gen fintech company that offers a state-of-the-art, user-friendly, and scalable lending platform. They have become India’s leading tech-driven lending app with a 4X growth since inception.

Musa highlights the following:

Join us as we engage in an insightful discussion to understand how cutting-edge technology like AI and predictive analytics aids in creating a scalable fintech platform.

The BFSI sector forms the bedrock of every country’s economy and it needs to be insulated from this mayhem caused by COVID-19. Digital transformation and personalization have become critical insulating layers for BFSI brands, helping them pursue a digital-led recovery.

To learn how the insurance sector is responding to this challenge, we caught up with a noted industry leader in Karin Zulkarnaen, Chief Marketing Officer at Allianz, Indonesia. 

Allianz Group is one of the world's leading insurers and asset managers with more than 100 million retail and corporate customers in more than 70 countries.

Allianz started its operations in Indonesia with a representative office in 1981. In 1989, Allianz established PT Asuransi Allianz Utama Indonesia, a general insurance company. Furthermore, Allianz entered the Indonesian life and health insurance market, as well as pension funds by opening PT Asuransi Allianz Life Indonesia in 1996. In 2006, Allianz Utama and Allianz Life started sharia insurance business.

Supported by more than 1,300 employees and a network of more than 30,000 sales professionals as well as bank partners and other distribution channels, today, Allianz in Indonesia is one of the leading insurance groups in the market trusted to protect more than 9 million insured.

Karin highlights the following:

Tune in to understand how a global leader like Allianz is using predictive analytics and data science to deliver exceptional customer experiences in the insurance sector.