The Martechno Beat: Decoding Martech!

The digital-first health strategies adopted by several countries to control the spread of COVID-19 have reshaped the way the healthtech sector functions. AI-powered healthcare apps are taking centre-stage.

We caught up with Iqbal Sandira, Head of Digital and Growth Marketing at Klikdokter, Indonesia.

Klikdokter is Indonesia’s leading healthtech company focused on creating a happier and healthier society. They are pioneers in bringing digital health service to the people of Indonesia that they can trust and rely on.

Iqbal highlights the following:

Listen on to understand how a healthtech pioneer like Klikdokter is using AI and multi-channel marketing to create a sustainable roadmap for regrowth.

The COVID-19 pandemic has created a shift in the way businesses function. It has given birth to new opportunities that are worth of exploring and learning from during these challenging times.

We caught up with Raffy Vicente, Commercial Director of QuadX, Philippines - to understand the impact COVID-19 has had on the digital logistics sector and to gain a deeper insight into the pivotal role of personalized marketing in driving revenue.

QuadX is a leading experience innovator in the Philippines, specializing in cross-border digital logistics and e-commerce payment processing. They aim to make delivery and payment seamless in this entire value chain.

Raffy talks about the following:

Hear what Raffy has to say on the need for personalization across enterprises, SMBs, and startups alike; particularly in the digital logistics and payment processing sector!

COVID-19 has given both brands and consumers alike enough food for thought. Many B2C and B2B brands are pivoting their strategies to ensure sustainability and re-growth.

We recently chatted with Vignesh Murali, Head of Marketing at Equitas Small Finance Bank, India.

Founded in 2007; Equitas Small Finance Bank is a leading new age bank that is giving children, youth, families, and business people across India a new and fun way to bank. Headquartered in Chennai, India; they believe in enabling and elevating livelihoods based on trust.

Vignesh shares insights on the following:

Listen in to learn how a leading banking player like Equitas is harnessing new-age digital transformation to create a sustainable, customer-centric brand!

COVID-19 has acted as a catalyst for digital transformation across several industries. And, banking is no exception.

We recently caught up with Aizuddin Danian, Head of Digital Banking at Standard Chartered Bank, Malaysia who shared valuable insights on how personalization in the banking industry is critical to both business and consumer interests.

Aizuddin Danian highlights the following:

Tune in to learn how a banking giant is delivering differentiated customer experiences across both emerging and mature markets in these times and beyond!

The COVID -19 pandemic continues to impact most industries at an unprecedented scale , especially the travel industry. The sector has witnessed a major disruption over the past few months.

We recently caught up with Tarun Valecha , Senior Product Owner at AirAsia.

AirAsia is the largest airline in Malaysia in terms of fleet size and destinations. During these challenging times, AirAsia has emerged as one of the few airlines to act quickly to develop contactless technology to boost travel confidence.

Tarun Valecha highlights the following:

Join us to understand how a leading brand like AirAsia is leaning on cutting-edge tech and AI to retain its competitive advantage in the travel industry.

COVID-19 has transformed the competitive and consumer behavior landscape across industries and regions. The BFSI sector also continues to deal with this trickle-down effect.

We caught up with Sharad VK, Marketing Director at one of the leading financial services providers from the UAE: Century Financial.

Headquartered in Dubai and with over 30 years of expertise in the market, they specialize in investments and trading in financial instruments like currencies, indices, shares, and treasuries.

Sharad VK highlights the following:

Listen on to understand what a BFSI leader like Century Financial is doing differently in the COVID-19 era to set serve consumers better while setting new operational benchmarks!

In this very special episode in Vietnamese, we caught up with Nguyen Thinh, Head of Marketing, at one of the leading online bookstore platforms in Vietnam: Fahasa!

In an interesting chat, Nguyen shares valuable insights in the COVID-19 context and beyond:

Learn how a specialty online bookstore can adopt multi-channel marketing automation and omnichannel personalization to re-position itself for growth in a post COVID-19 world.

The COVID-19 pandemic is pushing B2C brands to think beyond survival and focus future re-growth.

To understand how e-commerce platforms across emerging markets are reacting to the changing tides of consumer behaviour, we caught up with Matthias Pieringer, COO and Julien Marie, Marketing Technology Officer at MetroDeal, Philippines.

Founded in 2011, MetroDeal is one of the most successful e-commerce platforms in Asia, with growth rates of more than 20% every month. They specialize in being a virtual marketplace, online travel, and hyper-local deals booking portal.

Matthias and Julien share cutting-edge insights on :

Listen on to understand the value of personalization to increase conversion and user retention rates for e-commerce platforms, both during and post COVID-19!

COVID-19 and resulting lockdowns across geographies are encouraging B2C brands to accelerate their pace of digital transformation and pay closer attention to rapidly evolving consumer behavior.

We caught up with Azran Osran-Rani, the CEO and Co-founder of Malaysia’s leading digital health and therapeutic platform: Naluri.

Naluri combines user behavior and psychology, data science, and digital design to help digital users make healthy and sustainable lifestyle habits.

A prominent business and marketing leader, entrepreneur, startup mentor, and author; Azran was featured in Tatler’s “Most Influential Voices in Asia” list (May, 2020). He has previously held leadership positions at the likes of iflix, AirAsia, and Astro.

Azran Osran-Rani talks about:

Tune in to understand why Azran Osran-Rani believes technology is important to brands across all verticals and how it is changing the healthtech sector radically.

The global COVID-19 is compelling B2C brands - across industries and markets - to reinvent their short-term and long-term strategies, so they are better positioned in a post-COVID world.

We caught up with Reginald Hamdani, CEO of Jagadiri - and in-charge of all digital businesses under one of Indonesia’s largest business conglomerates: Salim Group. 

Reginald sheds valuable insights on how they are embracing the power of digital transformation to navigate through these challenging times:

Listen in to understand how emerging economies can be revitalized through a digital-first Information and Communication Technology (ICT) strategy.