The Martechno Beat: Decoding Martech!

E-Commerce Growth Lessons from Vietnam's Top Online Book Retailer; Fahasa.com

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In this very special episode in Vietnamese, we caught up with Nguyen Thinh, Head of Marketing, at one of the leading online bookstore platforms in Vietnam: Fahasa!

In an interesting chat, Nguyen shares valuable insights in the COVID-19 context and beyond:

  • How businesses need to adapt in terms of their work (from home) culture, data analytics, and marketing strategy during these current times
  • The important role of data-driven user engagement and retention 
  • The key user engagement and retention challenges specific to the online bookstore business
  • Delivering awesome user experiences at scale with personalization
    • How Fahasa drives marketing ROI using email, web and mobile app engagement, personalization, etc.

      • Learn how a specialty online bookstore can adopt multi-channel marketing automation and omnichannel personalization to re-position itself for growth in a post COVID-19 world.

      ...more
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      The Martechno Beat: Decoding Martech!By Netcore
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