The Martechno Beat: Decoding Martech!

Delighting Customers through E-Commerce Personalization Like MetroDeal

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The COVID-19 pandemic is pushing B2C brands to think beyond survival and focus future re-growth.

To understand how e-commerce platforms across emerging markets are reacting to the changing tides of consumer behaviour, we caught up with Matthias Pieringer, COO and Julien Marie, Marketing Technology Officer at MetroDeal, Philippines.

Founded in 2011, MetroDeal is one of the most successful e-commerce platforms in Asia, with growth rates of more than 20% every month. They specialize in being a virtual marketplace, online travel, and hyper-local deals booking portal.

Matthias and Julien share cutting-edge insights on :

  • The importance of the communication and marketing strategy for an e-commerce business during these unprecedented times
  • The need for the organizational C-Suite to adopt an analytical approach
  • The positive impact of personalization across platforms, channels, and devices on marketing ROI and topline revenues

    • Listen on to understand the value of personalization to increase conversion and user retention rates for e-commerce platforms, both during and post COVID-19!

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    The Martechno Beat: Decoding Martech!By Netcore
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