COVID-19 has transformed the competitive and consumer behavior landscape across industries and regions. The BFSI sector also continues to deal with this trickle-down effect.

We caught up with Sharad VK, Marketing Director at one of the leading financial services providers from the UAE: Century Financial.

Headquartered in Dubai and with over 30 years of expertise in the market, they specialize in investments and trading in financial instruments like currencies, indices, shares, and treasuries.

Sharad VK highlights the following:

Listen on to understand what a BFSI leader like Century Financial is doing differently in the COVID-19 era to set serve consumers better while setting new operational benchmarks!