The Martechno Beat: Decoding Martech!

Let’s face it - COVID-19 has turned our lives upside down. From our workplaces to politics to the stock market, each day seems to take us further into a state of unsettling unknowns.

To gain a deeper insight into how the fintech sector in emerging markets is adapting, we caught up with Denny Dilham, CEO of IndoAlliz in Jakarta, Indonesia.

IndoAlliz aims at making financial management easy for Indonesians. The platform also helps facilitate seamless transactions between financial and non-financial services.

Denny highlights the following:

Listen in to understand the value of dynamic digital strategy in the fintech sector during these uncertain times.

We recently had an interesting conversation with Mark Baartse, a leading data-driven marketing consultant from Australia. 

A Top 50 CMO from Down Under, Mark shares his views on how digital brands can reorient their user growth and CX framework during and post COVID-19 - through valuable insights such as:

Tune in to listen to Mark's razor-sharp insights on all things personalization, AI, and re-visiting data-driven consumer behaviour trends - to ace marketing in the COVID-19 era!

During the current lockdown, we caught up Yuda Wirawan, CMO at PT. Central Asia Financial (Jagadiri); one of Indonesia's leading Insurance players.

In a freewheeling chat, Yuda highlights the following:

• The impact of COVID-19 on the Insurance sector in Indonesia

• How Jagadiri banks on its leadership and infrastructure to ace remote-working

• How Netcore Solutions helped Jagadiri become the first Insurance player in Indonesia to implement the WhatsApp Business Solution

• Experiments in marketing strategy and campaign messaging run by Jagadiri during the lockdown

• The need for conventional businesses to embrace digital transformation in a post COVID-19 world

Learn how Jagadiri is re-positioning itself for growth by embracing cutting-edge martech solutions for the rest of 2020 and beyond!

During this lockdown while all of us are working from home, we caught up with Varun Atul Vashishtha, Senior Product Manager at StoreHub in KL, Malaysia! 

A leading tech company in Southeast Asia, StoreHub  powers 15K+ businesses with cloud-based POS systems, e-commerce platforms, QR-based loyalty programs, and food delivery to help merchants during this lockdown. 

Varun highlights the following:

• Changing market realities and user behavior trends during the COVID-19 lockdown

• Innovative strategies undertaken by StoreHub to combat the current market scenario

• KPIs that matter the most and the challenges that they face in achieving them

• The future of marketing driven by personalization, predictive analytics, and AI

Get a bird's eye view on how one of the leading tech brands from Southeast Asia is re-positioning itself for growth during and post the COVID-19 era!

Just before government sanctioned lockdowns came into effect, due to the ongoing COVID-19 crisis, we caught up with Siddhartha Roy, COO at one of India's pioneering OTT platforms: Hungama.

Siddhartha shares valuable insights on the following:

Check out what Siddhartha has to say on turning freemium users into paying subscribers by turning up the volume on user delight!

As part of our #PersonalizationThursdays series where we discuss the impact of personalization and predictive recommendations across key industries, we caught up with Namrata Balwani, a leading Martech Influencer, Marketing and Growth Consultant based out of the UAE.

Namrata sheds light on how the ongoing COVID-19 pandemic is impacting businesses, work (from home) culture, and their marketing strategies. She talks about the key challenges that businesses encounter while leveraging actionable behavioural insights to power their marketing and personalization strategy.

She underscores how some brands are acing their personalized product recommendation game. Namrata shares interesting insights into how brands can identify the line between personalization and over-personalization without getting carried away.

Tune in to listen to Namrata's take on all things customer data, personalization, and marketing adaptability!

As part of our #PersonalizationThursdays series where we discuss the impact of personalization and predictive recommendations across key industries, we caught up with Ms. Diksha Singh, Head of Product at one of India's biggest fantasy sports gaming platforms: BalleBaazi!

Diksha talks about the growth and scale of the fantasy sports gaming industry in India. She also highlights how Netcore is empowering BalleBaazi to power user engagement and retention at scale with its dynamic app analytics suite. 

Diksha further sheds light on how they increase app adoption and stickiness by directing users to new features while they're live on the app with Contextual App Walkthroughs. She rounds up by underscoring the role of AI-led sport and match participation recommendations in BalleBaazi's marketing strategy.

Tune in to learn how fantasy sports gaming platforms can boost user engagement and retention with granular insights from Netcore's actionable app analytics suite!

As part of our #PersonalizationThursdays series where we discuss the impact of personalization and predictive recommendations across key industries, we had the honor of hosting the leading Martech guru and Godfather of Customer Data Platforms (CDPs), David Raab!

David highlights why businesses require #CDPs, how they’re implemented, and who are the key internal stakeholders involved in its implementation. He also talks about how CDPs lay the foundation for driving personalization at scale and cites examples of brands that are acing this with the application of an additional AI layer.

A super-insightful conversation with our host, Pradyut Hande, this is one episode that every marketer, product manager, and data scientist - across industries - will find valuable!

As part of our #PersonalizationThursdays series where we discuss the impact of personalization and predictive recommendations across key industries, we interacted with Mr. Anand Bhaskaran, Head of Digital Marketing at India's online supermarket: BigBasket!

Anand highlights the major #UserEngagement and retention challenges - specific to the online grocery space - that data-driven personalization helps address. He throws light on how conventional marketing, tech solutions, and human experimentation when used together can unlock value at scale; across both Tier 1 and Tier 2 cities in emerging markets.

Tune in to learn how digital grocery platforms can uplift conversions and marketing ROI using a well-conceived personalization strategy!

As part of our #PersonalizationThursdays series where we discuss the impact of personalization and predictive recommendations across key industries, we caught up with Ms. Shalini Sinha, Growth Marketing Manager at India's largest dining out and restaurant tech platform: DineOut!

Shalini highlights critical user engagement and retention challenges that DineOut tackles with the power of data-driven personalization. By leveraging complex ML algorithms, DineOut delivers contextual recommendations to individual users to increase platform stickiness and repeat usage.

Tune in to learn how foodtech brands can uplift conversions and marketing ROI with the power of personalization!