The Martechno Beat: Decoding Martech!

The Martechno Beat: Decoding Martech! episodes

February 13, 2020 #PersonalizationThursdays: Scaling E-Commerce Growth Like Ferns N Petals with Omnichannel Personalization
As part of our #PersonalizationThursdays series where we discuss the impact of personalization and predictive recommendations across key industries, we caught up with Mr. Shashank Misra, Senior Product Manager at India's largest flowers and gifts platform: Ferns N Petals.
An e-commerce expert, Shashank sheds light on the key user engagement, conversion, and retention challenges that AI-led personalization can address. He highlights the value of individualizing customer journeys across channels and platforms to optimize the UX.
Tune in to learn how e-commerce websites and apps can uplift conversions and marketing ROI with the power of personalization!
31 min
October 24, 2019 The Secret Recipe for 10X Travel App Growth at Ixigo.com
The debut episode of The Martechno Beat features an insightful conversation with Mr. Himanshu Periwal, ex-Head of Growth at one of the leading online travel platforms in India - ixigo.com.
A leading growth practitioner, Himanshu sheds light on how travel apps can drive higher user engagement, retention, and monetisation through the data-driven adoption of Martech.
Tune in to learn actionable growth and retention strategies to help your mobile app unlock the next wave of growth through multi-channel personalisation at scale!
25 min

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