As part of our #PersonalizationThursdays series where we discuss the impact of personalization and predictive recommendations across key industries, we caught up with Mr. Shashank Misra, Senior Product Manager at India's largest flowers and gifts platform: Ferns N Petals.

An e-commerce expert, Shashank sheds light on the key user engagement, conversion, and retention challenges that AI-led personalization can address. He highlights the value of individualizing customer journeys across channels and platforms to optimize the UX.

Tune in to learn how e-commerce websites and apps can uplift conversions and marketing ROI with the power of personalization!