The Martechno Beat: Decoding Martech!

The travel industry has been majorly impacted in the COVID-19 era. The recovery process has to be guided by customer-centricity and by re-strategizing customer engagement through a digital-first approach.

To understand this in greater detail, we caught up with Venkat N, Marketing Manager at Via.com, India.

Incorporated in 2007 , Via.com is one of the fastest growing and most profitable travel companies in Asia’s online travel space; driven by technology. The company is a leading distributor of transportation ticketing , accommodation reservation, packaged tours, and much more.

Venkat accentuates the following:

Join us to learn from a leading online travel player in Via.com, on the important role of data-driven marketing automation and personalization in delivering value to travel customers at scale.

Product management unearths the customer’s current and potential needs - insights that fuel into the eventual product roadmap to drive greater product adoption, user growth, and retention. This assumes even greater importance for B2C brands.

To understand the finer points of product management, we caught up with Gagan Mahajan, Senior Product Manager at Grofers, India.

Founded in December 2013 , Grofers is one of India’s leading digital grocery e-commerce players . A pioneer in this space, Grofers operates across 28 cities with about 5000 partner stores; helping customers retain some sense of normalcy even during these times.

Gagan shares insights on the following:

Tune in to learn how an ambitious Indian e-commerce player is curating delightful personalized user experiences, with product management playing a pivotal role in this growth story!

The Cosmetic Industry landscape has morphed dramatically during the ongoing COVID-19 crisis. With beauty brands being forced to cater to digital customer journeys; innovation has become more critical than ever.

And, to add greater credence to this, we caught up with Suhas Vijayan , Head of Digital Marketing at L'Oréal, India (PPD).

L'Oréal, the global pioneer in the beauty and cosmetics industry believes in the power of digital transformation. Over the years, it has revolutionized the beauty of tomorrow with digital innovations - from product design to virtual beauty experiences delivered to customers across geographies.

Suhas Vijayan highlights the following:

Tune in to learn from the world’s leading beauty and cosmetics company that has embraced a digital-first approach to drive profitable growth and increase customer engagement during these unprecedented times!

The COVID-19 crisis has pushed BFSI brands to redefine their strategic agenda, consider the lessons learned during the height of this pandemic, and review their digital transformation objectives.

To understand the importance of a digital-led recovery in the BFSI sector, we caught up with Donny Setiadi, Head of Wealth & Channel Management at BCA Sekuritas, Indonesia.

BCA Sekuritas is an Investment Banking subsidiary of the Bank Central Asia (BCA) which is Indonesia’s leading and most trusted bank. A Southeast Asian market leader since 1957, they have established themselves as pioneers in the digital banking arena.

This unique episode that takes place partly in Bahasa sees Donny share insights on:

...and, a whole lot more!

Tune in to understand how this pandemic has accelerated digital adoption especially in the BFSI sector; straight from one of the pioneers in this space across emerging economies.

When the going gets tough, the tough get going. And, when industries get negatively disrupted, the tough turn to innovation and customer-centricity as a gamechanger. That holds true for the banking industry as well, as it re-aligns to new market realities.

We recently caught up with Sigit Prihatmoko, VP - Corporate Strategy and Performance at Bank BNI, Indonesia; who shared many interesting insights on how the banking industry in emerging economies can embrace a digital transformation-led recovery.

Sigit highlights the following:

Listen on to learn how a major player in the Southeast Asian BFSI arena, in Bank BNI, looks to gather growth momentum in the COVID-19 era and beyond. 

The concern around health and life in the COVID-19 era is natural. The insurance sector is also facing the impact of a regressing economy due to COVID-19 and has to be equipped with new digital-driven growth models to sustain and increase customer retention.

To understand how the insurance sector in Southeast Asia is tackling these challenges, we caught up with Antony Japari, Board Member & Head of Insurance Literacy and Inclusion Department at the Indonesia Life Insurance Association.

Indonesia Life Insurance Association represents the interests of life insurance companies in Indonesia. It’s main objective is to unite the aims and purpose of the insurance sector to protect the people of Indonesia.

Antony Japari highlights the following:

Tune in to understand how a respected regulatory body like the Indonesia Life Insurance Association is using a digital-led recovery path to overcome the challenges during these unprecedented times.

As we move from reeling to reflecting on the disruptions caused across industry verticals due to the COVID-19 pandemic , the most impactful path towards regrowth is data-driven personalization.

And, to lend greater credence to that reality, particularly in the media and OTT sector, we caught up with JC Medina, VP for Digital Innovation at Cignal TV, Philippines.

Founded in 2009 , Cignal TV is the largest DTH company in the Philippines. Recognized as a gamechanger in its vertical in Southeast Asia, they have recently extended their offerings across OTT platforms as well.

JC Medina accentuates the following:

Tune in to gain razor-sharp insights from a regional OTT powerhouse in Cignal-TV, on how to kickstart your AI-led personalization growth engine.

Social distancing measures due to COVID-19 - which include shutting down of movie theaters - have made consumers turn to and rely more on OTT platforms for entertainment, leading to a surge in digital content consumption.

We wanted to understand how these evolving consumer behavior trends are impacting the OTT space in emerging markets and caught up with Daniel Hartono, CEO of Vision+ and MD of MNC-Vision Network, Indonesia.

Founded in 1994, Vision+ (MNC) is a pioneer in the broadcast media industry. An award-winning, customer-centric company, it has now expanded its offerings into the OTT vertical as a leading player in Indonesia.

Daniel Hartono shares his thoughts on:

Hear how Indonesia's top OTT platform is powering user engagement and retention with AI-led personalization as a growth level.

COVID-19 has had a far-reaching domino effect on the global economy. That’s just the harsh reality. The best way for brands to counter this is to adopt a digital-led recovery.

We caught up with Mark Bantigue, Head of Digital and Conversational Channels & VP at BDO Unibank, Philippines to get his thoughts on the same.

A noted opinion leader in the nascent demand-driven tech niche in Southeast Asia, Mark Bantigue, works where technology can improve daily lives. He has previously worked at Security Bank, Globe Telecom’s mobile platform startups, and various regional mobile-first startups.

Mark shares valuable insights on:

Tune in to learn from a leading regional leader about the power of personalized marketing and CX; particularly in the BFSI sector.

During the COVID-19 crisis, cash; i.e. currency notes are seen as a potential carrier of the virus. This has acted as a major catalyst for digital payment adoption, aiding in keeping economies afloat.

We recently caught up with Salil Seth, Head of Growth Hack & Loyalty at Boost, Malaysia.

Boost is Malaysia’s award-winning homegrown lifestyle e-wallet app. Founded in 2017, Boost believes in being a customer-centric brand driven by cutting edge technology like AI, personalization, and predictive analytics.

Salil shares solid insights on the following:

Hear what an award-winning digital payments platform like Boost has to say on pursuing regrowth on the pillars of AI and customer-centricity particularly in the BFSI sector.