The Martechno Beat: Decoding Martech!

Delivering Personalized Banking Experiences Like Indonesia's Bank BNI


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When the going gets tough, the tough get going. And, when industries get negatively disrupted, the tough turn to innovation and customer-centricity as a gamechanger. That holds true for the banking industry as well, as it re-aligns to new market realities.

We recently caught up with Sigit Prihatmoko, VP - Corporate Strategy and Performance at Bank BNI, Indonesia; who shared many interesting insights on how the banking industry in emerging economies can embrace a digital transformation-led recovery.

Sigit highlights the following:

  • The impact of COVID-19 on the banking sector and the economy in Indonesia
  • How digital transformation is the key to serve the changing needs of both retail and wholesale banking customers
  • The role of personalization in keeping customers engaged and coming back to make more digital transactions
  • The role of ML/AI in reshaping digital strategy, especially in the banking sector
  • Listen on to learn how a major player in the Southeast Asian BFSI arena, in Bank BNI, looks to gather growth momentum in the COVID-19 era and beyond. 

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    The Martechno Beat: Decoding Martech!By Netcore

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