The Martechno Beat: Decoding Martech!

Mastering Personalization-led Digital Innovation Like Cignal TV

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As we move from reeling to reflecting on the disruptions caused across industry verticals due to the COVID-19 pandemic , the most impactful path towards regrowth is data-driven personalization.

And, to lend greater credence to that reality, particularly in the media and OTT sector, we caught up with JC Medina, VP for Digital Innovation at Cignal TV, Philippines.

Founded in 2009 , Cignal TV is the largest DTH company in the Philippines. Recognized as a gamechanger in its vertical in Southeast Asia, they have recently extended their offerings across OTT platforms as well.

JC Medina accentuates the following:

  • The need for organizations to be inherently agile to sustain growth even during testing times
  • The positive impact on the OTT landscape due to COVID-19
  • How personalization can be a powerful user retention tool through AI-led recommendation engines
  • How to create an effective personalization strategy roadmap
  • The importance of regulated data collection to facilitate a personalized CX

    • Tune in to gain razor-sharp insights from a regional OTT powerhouse in Cignal-TV, on how to kickstart your AI-led personalization growth engine.

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    The Martechno Beat: Decoding Martech!By Netcore
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