The Martechno Beat: Decoding Martech!

Digital-first Re-growth Lessons from the Indonesia Life Insurance Association


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The concern around health and life in the COVID-19 era is natural. The insurance sector is also facing the impact of a regressing economy due to COVID-19 and has to be equipped with new digital-driven growth models to sustain and increase customer retention.

To understand how the insurance sector in Southeast Asia is tackling these challenges, we caught up with Antony Japari, Board Member & Head of Insurance Literacy and Inclusion Department at the Indonesia Life Insurance Association.

Indonesia Life Insurance Association represents the interests of life insurance companies in Indonesia. It’s main objective is to unite the aims and purpose of the insurance sector to protect the people of Indonesia.

Antony Japari highlights the following:

  • The shift in consumer behavior due to COVID-19
  • The impact of COVID-19 on the insurance sector
  • The need for digital transformation in the insurance sector
  • The need to re-strategize communication across channels to ensure user retention
  • The need for new and improved growth models to ensure business sustainability
  • Tune in to understand how a respected regulatory body like the Indonesia Life Insurance Association is using a digital-led recovery path to overcome the challenges during these unprecedented times.

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    The Martechno Beat: Decoding Martech!By Netcore

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