The Martechno Beat: Decoding Martech!

How Indonesia's Vision+ (MNC) Uses Personalization as an OTT Growth Lever

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Social distancing measures due to COVID-19 - which include shutting down of movie theaters - have made consumers turn to and rely more on OTT platforms for entertainment, leading to a surge in digital content consumption.

We wanted to understand how these evolving consumer behavior trends are impacting the OTT space in emerging markets and caught up with Daniel Hartono, CEO of Vision+ and MD of MNC-Vision Network, Indonesia.

Founded in 1994, Vision+ (MNC) is a pioneer in the broadcast media industry. An award-winning, customer-centric company, it has now expanded its offerings into the OTT vertical as a leading player in Indonesia.

Daniel Hartono shares his thoughts on:

  • The positive impacts on the OTT industrial landscape due to COVID-19
  • How a customer-centric content strategy is the key to increase market share
  • The important role of personalization and AI-led recommendation engines to increase user retention in OTT
  • The need for an AI-driven content strategy to ensure sustainability in this changing digital landscape

    • Hear how Indonesia's top OTT platform is powering user engagement and retention with AI-led personalization as a growth level.

    ...more
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    The Martechno Beat: Decoding Martech!By Netcore
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