The Martechno Beat: Decoding Martech!

Product Management Lessons From Grofers on Personalized CX and Experimentation

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Product management unearths the customer’s current and potential needs - insights that fuel into the eventual product roadmap to drive greater product adoption, user growth, and retention. This assumes even greater importance for B2C brands.

To understand the finer points of product management, we caught up with Gagan Mahajan, Senior Product Manager at Grofers, India.

Founded in December 2013 , Grofers is one of India’s leading digital grocery e-commerce players . A pioneer in this space, Grofers operates across 28 cities with about 5000 partner stores; helping customers retain some sense of normalcy even during these times.

Gagan shares insights on the following:

  • The 3 most important qualities a Product Manager (PM) should possess
  • The need for PMs to focus on personalization to drive user retention
  • The key OKRs to focus on and the prerequisites to achieve them
  • The framework to follow in order to ensure process prioritization and management
  • The need for PMs to have a digital-first mindset in order to tackle a post-COVID-19 era

    • Tune in to learn how an ambitious Indian e-commerce player is curating delightful personalized user experiences, with product management playing a pivotal role in this growth story!

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    The Martechno Beat: Decoding Martech!By Netcore
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