The Martechno Beat: Decoding Martech!

Mark Bantigue on Building Personalized Customer Experiences at Scale

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COVID-19 has had a far-reaching domino effect on the global economy. That’s just the harsh reality. The best way for brands to counter this is to adopt a digital-led recovery.

We caught up with Mark Bantigue, Head of Digital and Conversational Channels & VP at BDO Unibank, Philippines to get his thoughts on the same.

A noted opinion leader in the nascent demand-driven tech niche in Southeast Asia, Mark Bantigue, works where technology can improve daily lives. He has previously worked at Security Bank, Globe Telecom’s mobile platform startups, and various regional mobile-first startups.

Mark shares valuable insights on:

  • How COVID-19 has become the biggest driver for digital transformation for both brands
  • The shifting paradigm of how brands communicate with their customers across various stages of their individual lifecycles
  • How personalization is the key for brands to reshape their strategies and focus on regrowth
  • The need for organizational C-Suite to adapt to new cultural shifts in order to drive rapid digital transformation

    • Tune in to learn from a leading regional leader about the power of personalized marketing and CX; particularly in the BFSI sector.

    ...more
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    The Martechno Beat: Decoding Martech!By Netcore
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