The Martechno Beat: Decoding Martech!

Booking a Customer-Focused Path to Re-growth Like Via.com

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The travel industry has been majorly impacted in the COVID-19 era. The recovery process has to be guided by customer-centricity and by re-strategizing customer engagement through a digital-first approach.

To understand this in greater detail, we caught up with Venkat N, Marketing Manager at Via.com, India.

Incorporated in 2007 , Via.com is one of the fastest growing and most profitable travel companies in Asia’s online travel space; driven by technology. The company is a leading distributor of transportation ticketing , accommodation reservation, packaged tours, and much more.

Venkat accentuates the following:

  • The impact of the COVID-19 pandemic on the travel industry
  • The shift in consumer behavior due to COVID-19
  • The important KPIs needed to measure customer engagement
  • The need to have a data-first mindset to deliver end-to-end 1:1 personalization
  • The key role of technology in re-strategizing multi-channel marketing communication

    • Join us to learn from a leading online travel player in Via.com, on the important role of data-driven marketing automation and personalization in delivering value to travel customers at scale.

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    The Martechno Beat: Decoding Martech!By Netcore
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