The Martechno Beat: Decoding Martech!

#PersonalizationThursdays: How Hungama Drives User Growth with AI-led Content Recommendations

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Just before government sanctioned lockdowns came into effect, due to the ongoing COVID-19 crisis, we caught up with Siddhartha Roy, COO at one of India's pioneering OTT platforms: Hungama.

Siddhartha shares valuable insights on the following:

  • The genesis, growth story, and current landscape of the Indian OTT space 
  • The power of creating sticky content in regional languages to capture greater market share 
  • How Hungama uses big data and cutting-edge tech like AI to fuel a powerful content recommendation engine
  • The impact of personalizing user experiences across multiple digital touchpoints, such as apps, websites, push notifications, email, etc.
  • The value of human capital and AI working together to elevate user experiences at scale

    • Check out what Siddhartha has to say on turning freemium users into paying subscribers by turning up the volume on user delight!

    ...more
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    The Martechno Beat: Decoding Martech!By Netcore
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