The Martechno Beat: Decoding Martech!

Powering Smoother Take-offs Like AirAsia With Digital Transformation in the Travel Industry

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The COVID -19 pandemic continues to impact most industries at an unprecedented scale , especially the travel industry. The sector has witnessed a major disruption over the past few months.

We recently caught up with Tarun Valecha , Senior Product Owner at AirAsia.

AirAsia is the largest airline in Malaysia in terms of fleet size and destinations. During these challenging times, AirAsia has emerged as one of the few airlines to act quickly to develop contactless technology to boost travel confidence.

Tarun Valecha highlights the following:

  • The impact of COVID-19 and the resultant changes in the travel industry market landscape
  • The need for organizations to be agile in order to restart and sustain growth
  • The importance of embracing technology like AI, chatbots, predictive analytics, etc. to increase user engagement across their website and mobile app
  • The critical KPIs to measure user engagement in the travel sector, especially during these times
  • The power of personalization at scale to drive higher user conversions and retention

    • Join us to understand how a leading brand like AirAsia is leaning on cutting-edge tech and AI to retain its competitive advantage in the travel industry.

    ...more
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    The Martechno Beat: Decoding Martech!By Netcore
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