The Martechno Beat: Decoding Martech!

Lessons on Digital-led Growth from India's Equitas Small Finance Bank

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COVID-19 has given both brands and consumers alike enough food for thought. Many B2C and B2B brands are pivoting their strategies to ensure sustainability and re-growth.

We recently chatted with Vignesh Murali, Head of Marketing at Equitas Small Finance Bank, India.

Founded in 2007; Equitas Small Finance Bank is a leading new age bank that is giving children, youth, families, and business people across India a new and fun way to bank. Headquartered in Chennai, India; they believe in enabling and elevating livelihoods based on trust.

Vignesh shares insights on the following:

  • The dire need for brands to be customer-centric during these times to get back on the growth path
  • The importance for brands to adopt a data-first mindset
  • The value in leveraging Macro and Micro-Influencers
  • The new trend of sharp migration from ATL to digital marketing strategies
  • The role of personalization, mobile marketing, and digital adoption to uplift user retention and conversions

    • Listen in to learn how a leading banking player like Equitas is harnessing new-age digital transformation to create a sustainable, customer-centric brand!

    ...more
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    The Martechno Beat: Decoding Martech!By Netcore
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