The Martechno Beat: Decoding Martech!

Adapting to Changes in User Behavior Like Naluri in the HealthTech Space

Listen Later

COVID-19 and resulting lockdowns across geographies are encouraging B2C brands to accelerate their pace of digital transformation and pay closer attention to rapidly evolving consumer behavior.

We caught up with Azran Osran-Rani, the CEO and Co-founder of Malaysia’s leading digital health and therapeutic platform: Naluri.

Naluri combines user behavior and psychology, data science, and digital design to help digital users make healthy and sustainable lifestyle habits.

A prominent business and marketing leader, entrepreneur, startup mentor, and author; Azran was featured in Tatler’s “Most Influential Voices in Asia” list (May, 2020). He has previously held leadership positions at the likes of iflix, AirAsia, and Astro.

Azran Osran-Rani talks about:

  • Change in consumer behaviour due to COVID-19 and the mental impact on these situational changes
  • The need for brands to be truly customer-centric to re-start and sustain growth
  • The KPIs to measure user retention at Naluri
  • The critical role of personalization in the HealthTech space
  • How AI, NLP, and predictive analytics can shape business strategy

    • Tune in to understand why Azran Osran-Rani believes technology is important to brands across all verticals and how it is changing the healthtech sector radically.

    ...more
    View all episodesView all episodes
    Download on the App Store
    The Martechno Beat: Decoding Martech!By Netcore
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    1 ratings