The Martechno Beat: Decoding Martech!

How QuadX Uses Personalization to Win in Philippines' Digital Logistics Space

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The COVID-19 pandemic has created a shift in the way businesses function. It has given birth to new opportunities that are worth of exploring and learning from during these challenging times.

We caught up with Raffy Vicente, Commercial Director of QuadX, Philippines - to understand the impact COVID-19 has had on the digital logistics sector and to gain a deeper insight into the pivotal role of personalized marketing in driving revenue.

QuadX is a leading experience innovator in the Philippines, specializing in cross-border digital logistics and e-commerce payment processing. They aim to make delivery and payment seamless in this entire value chain.

Raffy talks about the following:

  • The effect of COVID-19 on the digital logistics and payment processing business
  • The value of personalization in this space
  • The need to create the right buyer personas to benefit from personalization
  • The KPIs that matter the most while measuring the impact of personalization
  • The steps to kickstart a data-driven personalization strategy for entrepreneurs

    • Hear what Raffy has to say on the need for personalization across enterprises, SMBs, and startups alike; particularly in the digital logistics and payment processing sector!

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    The Martechno Beat: Decoding Martech!By Netcore
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